Digital Marketing Manager Ottawa

Lead digital marketing strategy for semiconductor segments at TechInsights, using market analysis and marketing automation onsite in Ottawa.

This experienced Marketing Manager develops and executes fully digital integrated campaigns for key semiconductor industry segments. You will collaborate with Sales, Product, and Product Marketing on global projects. The work includes content planning, channel selection, budget management, reporting, and campaign optimization.

Key Responsibilities:

• Analyze market trends to guide marketing strategies
• Build content engines supporting digital campaigns
• Select channels for target market segments
• Coordinate global integrated marketing programs and events
• Track KPIs, ROI, and campaign performance

Requirements:

• Four to six years of practical marketing experience
• Bachelor's degree in business, marketing, or related field
• Familiarity with Pardot, Salesforce, or similar tools
• Proficiency creating and managing budgets
• Strong communication, organization, and strategic thinking skills

Use digital campaigns, market insights, and marketing automation to advance TechInsights semiconductor segments from its Ottawa office.