Vice President, Marketing And Leasing

The Company
UBC Properties Trust was established in 1988 with a mission to create and care for world-class spaces where people can live, learn and grow. We develop, service and lease residential land at UBC to create communities and build UBC’s endowment for future generations. We construct and manage rental properties that provide residential, retail and office space in support of workforce housing and academic objectives. We also provide project management services for institutional buildings at UBC and advise on land use and development. We operate on both the Point Grey campus and UBC Okanagan, and have two property management divisions: Village Gate Homes (UBC faculty and staff rentals) and Wesbrook Properties (market rentals).The Company
UBC Properties Trust was established in 1988 with a mission to create and care for world-class spaces where people can live, learn and grow. We develop, service and lease residential land at UBC to create communities and build UBC’s endowment for future generations. We construct and manage rental properties that provide residential, retail and office space in support of workforce housing and academic objectives. We also provide project management services for institutional buildings at UBC and advise on land use and development. We operate on both the Point Grey campus and UBC Okanagan, and have two property management divisions: Village Gate Homes (UBC faculty and staff rentals) and Wesbrook Properties (market rentals).The Team
Responsibilities
Branding and advertising of our neighbourhoodsLeasing of the residential rental homes UBCPT develops and managesThird-party developers that build on UBC residential neighbourhoodsCommercial leasing and tenant retentionOther stakeholdersThe Opportunity
Reporting to the President & CEO, the Vice President, Marketing and Leasing sets the strategic direction for marketing, brand, communications, and leasing across UBC Properties Trust. As a member of the executive leadership team, the role contributes to corporate strategy and decision-making, and ensures marketing and leasing meaningfully shape projects from early concept through lease-up and long-term operation. Working across Vancouver and Kelowna, this is a senior executive role accountable for portfolio-wide brand stewardship, marketing and leasing strategy, leasing revenue and occupancy performance, and the reputation of UBC Properties Trust.Strategic Leadership & Brand Stewardship
Set and steward the overall marketing, brand, and leasing strategy for UBC Properties Trust, including its development and property management divisionsOwn brand architecture, positioning, and narrative across neighbourhoods, developments, and operating entitiesAct as the internal authority on brand, marketing and leasing strategy, and reputational risk, advising executive leadership, project teams, consultants, and partnersContribute to UBCPT’s strategic plan and present marketing and leasing strategy, risks, and performance to the Board and its committees as requiredPortfolio-Wide Marketing & Leasing Strategy
Direct marketing and leasing strategy across residential and commercial assets from planning through operationsAlign marketing and leasing with development, resident retention, and operational prioritiesServe as a strategic partner to executive peers in Development and Asset ManagementLeasing Strategy & Performance
Set leasing strategy for the residential (Village Gate Homes and Wesbrook Properties) and commercial portfolios at Point Grey and Kelowna, including lease-up strategy for new buildingsRecommend rental rate, incentive, and occupancy strategies to the CEO, informed by market analysis and applicable UBC housing policiesApprove leasing policies, standards, and approval authorities (including tenant selection, waitlists, and renewals), with day-to-day execution delegated to the leasing teamSet commercial leasing and tenant mix strategy and approve major lease terms, in support of neighbourhood and community objectivesAccountable for the compliance of marketing and leasing activities with the Residential Tenancy Act, Human Rights Code, Personal Information Protection Act, and other applicable legislationSet and report on leasing KPIs (e.G., occupancy, absorption, turnover, and leasing revenue) and market trends to executive leadership and the Board as requiredDesign Integration & Built-Form Strategy
Embed marketing, brand, leasing, and community objectives early in the design process for new developments, including unit mix and amenities informed by market demandProvide executive direction on building identity, character, and neighbourhood expressionSet the direction for public-facing, resident-facing, and ground-floor environments to protect identity, perception, and long-term brand equityApprove the strategy for presentation centres and leasing environments so they drive lease-up while reinforcing long-term brand positioningCorporate Communications, Internal Brand & Reputation
Set the external communications strategy, and approve key corporate and resident messagingSet the internal communications framework and editorial standards for UBCPT, partnering with the CEO, Corporate Affairs and other executive leaders to deliver clear, consistent and timely employee communications. Subject-matter accountability remains with the responsible executive.Serve as executive lead for major announcements and high-risk and issues communications, advising the CEO and executive leadership on response strategyBuild senior-level relationships with UBC counterparts, escalating matters that may affect the UBC brandCommunity Engagement & Placemaking
Set the strategy for community engagement and placemakingEnsure programming strengthens neighbourhood identity, resident experience, and long-term trustFinancial Stewardship & People Leadership
Own the marketing and leasing budget, including multi-year planning, forecasting, and ROI evaluationApprove the selection of key agencies, consultants, and leasing brokers, and hold them accountable for performanceBuild and lead a high-performing marketing and leasing team across Point Grey and Kelowna, with a focus on capability, accountability, and successionRepresent UBCPT with third-party developer partners and other senior external stakeholdersSkills & Experience
15+ years of progressive marketing and leasing experience, including at least 5 years in an executive or senior leadership role, ideally within real estate, development, property management, or another design-led, project-based environmentProven success setting residential and/or commercial leasing strategy, including lease-up of new buildings, rental pricing, and major lease negotiationsDemonstrated experience working alongside architects, designers, and planners, with the ability to translate brand and strategy into the built environmentExceptional strategic judgment and business acumen, with a track record of turning strategy into measurable resultsExecutive presence and excellent communication skills, with the ability to advise a CEO and Board and influence senior stakeholders, including UBCProven ability to manage complexity, long timelines, and multiple stakeholder groupsExperience leading teams across multiple locations and owning budgets at the enterprise levelWorking knowledge of BC residential tenancy legislation and commercial leasing practicesA degree in marketing, communications, business, real estate, or a related field;
an MBA or related graduate degree is an assetCompensation And Benefits Package
At UBC Properties Trust, our benefits exemplify our values and focus on health, family, learning, hard work, and tenure.Some benefits we have to offer (among others we have):Full Extended Benefits (health, dental, and vision)A health and wellness spending accountRRSP ContributionAnnual performance-based bonus and retention compensationPet-friendly officeMinimum 3 weeks paid vacation (increases with tenure) and 10 paid sick days
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