Manager, Commercial Insights

About Us !
As part of the largest baking company in the world Bimbo Canada is a leading producer and distributor of packaged fresh bread bakery products and snacks. We produce and distribute more than 1000 products across; 18 brands Canadians know and trust like Dempsters Villaggio POM Bon Matin Stonemill Natural Bakery Takis Thomas Little Bites Vachon Hostess and more.

In business for more than 110 years the company operates 15 bakeries and employs approximately 4000 associates across Canada. Bimbo Canada creates value by being at the forefront of manufacturing and service delivery innovation in the baking industry through the continued improvement and refinement of its supply chain network while serving major grocery chains retail outlets and foodservice operations across Canada.

At Bimbo Canada were more than just a bakery - were a family dedicated to baking delicious moments for millions. Our beliefs are the foundation of our success and were looking for people who share our commitment to excellence.

Hiring Requirements:
Were looking for a strategic insight driven Commercial Insights Manager to elevate how we collaborate with key retail partners. Youll transform complex commercial customer shopper and category data into clear compelling stories that explain the why behind performance and drive faster smarter decisions for both our customers and our business.

Youll serve as the primary insights partner for major retailers delivering objective actionable recommendations that unlock mutual growth. Youll also modernize how insights are generated by leveraging new technology and emerging AI tools to improve efficiency automate reporting and accelerate speed to insight.

Key Responsibilities:
Category Insights Partner for Retail Customers

• Act as the primary insights partner for key retail customers delivering unbiased insights that grow the category and improve shopper navigation.
• Build strong collaborative relationships with customer category teams and proactively surface opportunities and risks proactively.
• Lead category reviews with fact based recommendations clear metrics and concise storytelling that simplifies decisions.
• Insight Led Decision Support
• Embed insights into JBPs promotional reviews and strategic conversations ensuring decisions are grounded in clear outcome focused narratives.
• Deliver decision ready communication and monthly performance scorecards with fresh insights prioritized actions and follow through.

Customer Centric Insights & Analytics

• Analyze category shopper and market trends to identify growth opportunities risks and whitespace.
• Leverage syndicated retailer and internal data to produce dashboards scorecards and executive ready insights that highlight the true drivers of performance.
• Planogram & Space Optimization
• Create and update planograms that support category strategy innovation key placement and merchandising excellence.
• Recommend improvements to space to sales days of supply and inventory efficiency ensuring layouts reflect shopper behaviour and retailer strategy.

Technology Tools & AI Enablement

• Leverage new technology and emerging AI capabilities to automate reporting modernize processes and accelerate speed to insight across the organization.
• Build and enhance tools dashboards and automated reporting solutions that improve efficiency reduce manual work and elevate insight quality

Cross Functional Collaboration

• Partner with Sales RGM and OMNI Marketing to align insights with customer strategies pricing innovation assortment and execution.
• Ensure insights are integrated into core commercial processes and support enterprise level decision making.

Experience & Education:

• Bachelors degree in Business Marketing Finance Economics or a related field
• 57 years of CPG experience in Category Management Customer/Commercial Insights Category Advisership Sales Analytics or related roles
• Strong understanding of the Canadian retail and shopper landscape
• Experience managing National customers (eg. Walmart Sobey LCL) is considered an asset.
• Proficiency with syndicated data (Nielsen IQ Numerator Shopper Intelligence) and retailer data platforms such as Circana/IRI Retail Link dunnhumby LDIA or other customer portals
• Experience with planogram/category tools (JDA/Blue Yonder Apollo)
• Advanced analytical skills with strong Excel and PowerPoint capability
• Strong communication presentation and storytelling skills with the ability to influence senior leaders and customer teams by turning complex data into clear compelling insights
• Curious creative and insight driven with a proactive action oriented mindset
• Comfortable navigating ambiguity and leveraging new technology and AI to improve efficiency and insight generation

The annual salary range for applicants is: $90000 - $135000 which does not include discretionary bonus compensation or our comprehensive benefits package. Actual compensation offered to the successful candidate may vary from posted hiring range based upon geographic location work experience education and/or skill level among other factors.

Growth Opportunities: Bimbo Canada is committed to personal and professional growth. We offer training development and advancement opportunities both domestically and internationally.

Innovation : Be part of a company that constantly innovates in the food industry. Your work will contribute to creating delicious products loved by millions.

The Bimbo Way: We believe in the special dignity and value of the human person. We believe that as people we form one community and we believe that this community is focused on getting results. We do this by competing and winning in the market with superior quality in everything we do. We believe in being sharp operators; that is being very very good at what we do and always acting with integrity so that as a company we can transcend and endure for a very long time. Thats the Bimbo Way.

We are incredibly proud of our distinction as one of Canadas Most Admired Cultures by Waterstone Human Capital . This recognition is a reflection of how strong people-first culture drives exceptional performance and sets us apart as industry leaders. Bimbo Canada was also named one of Canadas Best Employers for 2026 by Forbes! This tremendous honour recognizes our commitment to creating an outstanding workplace for our associates.

If you are ready to join a company that values its associates and bakes delicious moments every day apply today!!

Your journey with Bimbo Canada starts here.

We thank all interested applicants but only those selected will be contacted. Please note all offers of employment at Bimbo Canada (Formerly Canada Bread Company Limited) are conditional upon the successful completion of a pre-hire background check (including but not limited to criminal history reference credit and/or physical demands checks) as appropriate for the role and as permitted by law.

Bimbo Canada is an equal opportunity employer that is dedicated to building a diverse workplace that promotes diversity equity and belonging in the workplace and encourages applications from qualified people of all genders visible minorities aboriginal peoples and persons with welcome applications from all interested individuals; however only those candidates selected for an interview will be contacted.

Job seekers with disabilities who require accommodation during the recruitment process or would like more details about accessibility should contact Bimbo Canada Accessibility at

Required Experience:

Manager