Manager, Canada Audience Insights

About the Team

DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. This mission is enabled by our 3 key audiences (consumers, merchants & Dashers). 

Although the Audience Insights team is a part of the Marketing structure at DoorDash, it partners with and influences the strategy of different functions across the organization. The purpose of our team is to use our knowledge and expertise to bring the insights needed to the forefront and ensure the voice of our 3 key audiences (consumers, merchants & dashers) is at the core of our decisions. This includes completing research, incorporating tools, synthesizing data, and consulting on projects.

About the Role

As an Audience Insights Manager, you will join our Insights function at a pivotal moment for the business. This role will focus on shaping strategy through a deep understanding of the Canadian consumer , ensuring our decisions across marketing, product, and partnerships are grounded in clear, actionable insights.

You will serve as the primary voice of the Canadian audience , representing local needs and perspectives within broader regional and global conversations that shape the business. Beyond executing research, you will act as a strategic partner to cross-functional teams , contributing to how problems are framed, how decisions are made, and how insights are applied to drive impact. In this position, you will 

• Lead research that informs key business decisions , including audience understanding, positioning, messaging, and go-to-market strategy


• Design and deliver both foundational and tactical research , spanning areas such as brand health, creative effectiveness, and audience needs


• Identify drivers of behavior, perception, and growth opportunities , translating them into clear implications for the business


• Influence decisions across marketing, product, and partnerships , acting as a trusted thought partner to cross-functional stakeholders


• Establish and evolve insight frameworks, tools, and processes that improve how insights are generated, shared, and applied across teams


• Surface market-specific nuances across regions within Canada , helping determine where strategies should be locally tailored and how Canada should be represented within broader global brand decisions

You're excited about this opportunity because you will…

• Synthesize diverse inputs into clear, compelling narratives that drive action


• Own projects end-to-end, from problem definition through to recommendation and impact


• Partner closely with cross-functional teams to shape both the questions being asked and the decisions being made


• Build and refine scalable approaches to insights that increase efficiency and influence across the organization


• Play a key role in ensuring the business is deeply connected to the needs, behaviors, and motivations of its audiences


• Help bring the voice of the Canadian market into broader regional and global conversations, ensuring local audience needs are reflected in how strategy is shaped

We are excited about you because you…

• Are deeply curious about people and motivated to uncover meaningful insights that drive business impact


• Bring a strong strategic mindset , consistently connecting insights to decisions and outcomes


• Communicate with clarity and confidence , with the ability to influence stakeholders and guide discussions


• Are comfortable navigating ambiguity and evolving priorities , while maintaining focus on what matters most


• Demonstrate ownership and accountability , operating independently while collaborating effectively across teams


• Balance analytical rigor with practical judgment , ensuring work is both credible and actionable 


• Experience representing the needs of a market within a broader global organization and connecting local insights to wider business goals

… and have the following experiences

• 5+ years of experience in Marketing Research or Insights


• An understanding of different types of research such as concept development, script testing, copy testing, ethnography, segmentation, brand health, and other qualitative and quantitative techniques


• Comfort with self-moderating 1-on-1 interviews


• Understanding of Qualtrics -or- extensive experience with programming surveys 


• Expertise with brand tracking research - leveraging crosstab tools, stat testing tools, and indexing


• Experience with AI in research with clear understanding of where it can accelerate 


• Experience designing and executing research end-to-end, from scoping through delivery


• Comfort working in fast-paced environments with multiple priorities and stakeholders


• Experience bringing market-specific needs into broader global insights work

Compensation

Actual compensation within the pay range listed below will be decided based on factors including, but not limited to, skills, prior relevant experience, and specific work location. Base salary is localized according to employee work location. 

In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.

DoorDash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package for all regular employees, that includes paid time off, paid parental leave, wellness benefit and several paid holidays.

Additionally, for full-time employees, DoorDash offers medical, dental, and vision benefits, disability and basic life insurance, an RRSP including an employer match, and a mental health program, among others.

To learn more about our benefits, visit our careers page here .

The base pay for this position ranges from our lowest geographical market up to our highest geographical market within British Columbia.

$138,500 - $173,000 CAD

About DoorDash

At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started by enabling door-to-door delivery, and we are looking for team members who can help us go from a company that is known as the place you order food to a company that people turn to for any and all goods.

DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.

Our Commitment to Diversity and Inclusion

We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel. 

If you need any accommodations, please inform your recruiting contact upon initial connection.