Director of Promotions and Customer Loyalty
407 International
Elevate customer growth at 407 ETR as the Director of Promotions and Loyalty, focusing on data-driven marketing strategies and high-performance initiatives based in Woodbridge, Ontario. 407 ETR is searching for an experienced leader with over ten years in customer lifecycle marketing. This critical role involves developing integrated growth strategies that amplify customer value and optimize marketing efforts. Your expertise in CRM and campaign automation will be essential as you oversee promotions and loyalty initiatives across various channels. Key Responsibilities:
• Lead integrated strategies for promotions and loyalty
• Design data-driven lifecycle programs using behavioral insights
• Manage a test-and-learn agenda for ongoing optimization
• Analyze performance metrics for strategic decision-making
• Cultivate marketing capabilities for long-term growth Requirements:
• 10+ years in lifecycle or related marketing
• Bachelor’s degree in Marketing or Business, MBA preferred
• CRM knowledge, especially with Salesforce
• Proven track record in revenue and customer growth
• Strong leadership in cross-functional teams Drive data-centric marketing efforts to enhance customer engagement and loyalty at 407 ETR.
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Vacancy posted 4 hours ago
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