Category eCommerce Acceleration Manager

Job Responsibility:

Position Snapshot Business area: Nestlé Canada Location: North York, ON located at 25 Sheppard Ave W, North York, ON M2N 6S8; Hybrid

A little bit about us

While Nestlé is known for KitKat, Gerber, Nescafe, and Häagen-Dazs, our recipe for success comes down to one thing: our people.

We strive to lead a people-focused culture that empowers employees to bring their authentic selves to work each day. There are 3,000+ members of Nestlé Canada celebrated for taking action using agility, courage, and trust to find solutions that benefit the business or greater good. We're a team of changemakers, who are curious and challenge the status quo, that take risks that will help drive us forward.

Our focus is not only on nourishing our customers, but also about enriching you. We know that empowerment leads to strong employee engagement, a great work culture, and motivated employees.

What to Expect: As Category eCommerce Acceleration Manager, you will be developing category-level eCommerce strategy and programs and steering the short- and long-term eCommerce priorities to drive overall eCommerce demand and conversion across customers and emerging eCommerce channels, in collaboration with the sales and brand marketing teams.

A day in the life of a Category eCommerce Acceleration Manager

• Collaborate with business category teams to ensure robust eCommerce strategies and plans are embedded in Integrated Commercial Planning, identifying, and recommending eCommerce priorities in context of total OMNI landscape, setting critical KPI's for success.
• Establish critical eCommerce “must wins” across key retailers and eCommerce routes to consumer for an assigned category.
• Develop an investment strategy for a category, weighing both financial and strategic objectives to ensure competitiveness and to gain market share across retailer platforms
• Work across sales teams (category and customer) to ensure Dynamic Forecast (Revenue and Investments) for online platforms are aligned across customers and tracked in accordance with the Monthly Business Planning process.
• Lead eContent and OMNI Promotional Campaign Strategies including:
  • Build strategy for category on eSearch and Retail Digital Media (In collaboration with marketing and eCommerce experts).
  • Build Insight-Based Promotional Campaigns and Tool Kits for National & Customer Specific activation.
• Champion holistic plans across an entire path to purchase for key brands within the division and activate at priority customers.
• Ensure alignment in media planning and purchasing exists (brand and shopper) through clear communication with Brand, Media, and Customer Teams.
• Lead Shopper budgeting process and strategy for key Division's key brands and customers.
• Build and execute eCommerce learning and education plans across the customer facing organization.
• Ensure adherence to all Company principles and policies.

Role Requirements

• 4+ years of experience in Sales or Marketing, with a focus on leading marketing channels and shopper communication initiatives including digital and media strategies.
• Completion of a University Degree in Marketing/Communications or Business Administration, with an emphasis on Digital Marketing and/or eCommerce preferred.
• Experience working with Amazon as a customer or marketing platform is an asset
• Experience in shopper and consumer insight-driven marketing and promotions, with the ability to develop strategic plans, eCommerce packages, communication campaigns, or commercialization strategies.
• Experience in developing merchandising and shopper marketing strategies that align with corporate priorities and brand guidelines, coupled with the ability to leverage data and trends to gain insights into consumer and shopper behavior.
• Knowledge of Profitero/Edge by Ascential platforms, customer self-service portals an asset

Benefits

• Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment
• Company matched pension plan
• Four weeks of Vacation and five personal days (Personal Paid Holidays)
• Flexible and hybrid work arrangements
• Excellent training and development programs as well as opportunities to grow within the company
• Access to Educational Assistance & Tuition Reimbursement
• Bonus eligibility
• Gender affirmation benefits to ensure access to necessary care, resources, and coverage for gender-affirming procedures
• Fertility Services and Surrogacy Medical Coverage to support the pursuit of a path to parenthood regardless of medical conditions, gender or sexual orientation
• Adoption benefits to remove some of the financial barriers associated with adoption
• Up to 50% off - Nespresso Coffee Machine, Capsules and accessories
• Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites)

What you need to know We will be considering applicants as they apply, so please don't delay in submitting your application. Nestlé Canada is an equal-opportunity employer committed to diversity, equity, inclusion, and accessibility. We welcome qualified applicants to bring their diverse and unique experiences as a result of their education, perspectives, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran's status, colour, religion, disability, sexual orientation and beliefs.

If you are selected to participate in the recruitment process, please inform Human Resources of any accommodations you may require. Nestlé will work with you in an effort to ensure that you are able to fully participate in the process.

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