Portfolio Lead, Digital Fundraising (Edmonton)

We are looking for a Portfolio Lead, Digital Fundraising who will play a key role in supporting United Way’s integrated donor growth and fundraising efforts through digital campaign execution, optimization, reporting, and coordination.

In this role you will play an important part in helping to bridge strategy and execution across annual fundraising campaigns, digital donor journeys, email fundraising, paid and organic channels, web experiences, and performance tracking. Working closely with the Manager, Integrated Fundraising and Campaigns, your role will support operational delivery and optimization of integrated fundraising initiatives that strengthen donor engagement, improve conversion, and support revenue growth.

This position will report to the Portfolio Manager, Integrated Fundraising and Campaigns. This role will not have supervisory responsibility.

Responsibilities

• Optimize digital fundraising experiences including donation pages, campaign pages, email journeys, and fundraising forms.
• Collaborate with content, social, and creative team members to ensure aligned and integrated campaign execution.
• Support implementing United Way’s digital fundraising strategy.
• Monitor fundraising performance metrics and help identify optimization opportunities.
• Support A/B testing, QA, and continuous improvement efforts.
• Coordinate with external fundraising, advertising and digital partners and assist with digital fundraising analytics, conversion tracking and campaign measurement setup.
• Collaborate with internal teams to support campaign execution and reporting alignment.

Qualifications

• Post‑secondary degree in Business or Marketing or a related field, and a minimum of two (2) to three (3) years of related experience (a combination of education and experience will be considered).
• Knowledge of Microsoft Office Suite, Salesforce system, Google Tag Manager and Google Analytics and advanced knowledge of Canva and WordPress.
• Experience with fundraising platforms such as Fundraise Up is considered an asset.
• Strong verbal and written communication, facilitation skills, and the ability to adapt and demonstrate flexibility when faced with changing priorities or unforeseen challenges.
• Demonstrated ability to think creatively, develop innovative ideas, analyze and interpret information, make decisions, provide recommendations and solve problems.
• Strong customer‑service focus, accountability, operational excellence and confidentiality.
• A valid driver’s licence and vehicle, with travel within Edmonton and the surrounding area.
• No supervisory responsibility.

Commitment to Diversity and Inclusion

United Way of the Alberta Capital Region is committed to creating an inclusive workplace that reflects our diverse community that we serve. We encourage candidates from diverse backgrounds and those who may need accommodation to apply to join our team.

Benefits

• 4‑Day Work Week Program (January – August)
• Flexible hours (Hybrid work environment)
• Birthday off
• Professional Coaching
• LinkedIn Learning
• Extended Health & Dental
• Health Spending Account & Wellness Spending Account
• Employee & Family Assistance Program
• People Connect (virtual psychological support)
• RRSP matching
• 12 days of Personal Illness and Family Responsibility Leave
• 4 weeks’ vacation
• Salary range: $60,000 – $65,000 (starting salary based on experience and budgetary considerations)
• All benefits are subject to applicable eligibility requirements.