Demand Generation Campaign Manager

Drive demand generation through multi-channel campaign ownership, audience segmentation, and optimization while working remotely across Canada for Sherweb.This Growth Marketing Manager role focuses on translating business priorities into cohesive campaigns for partner acquisition, product adoption, and license growth. You will define audience targeting, messaging direction, channel priorities, and performance measures. The work involves close collaboration with Squad Leads, content, creative, paid media, and events specialists.Key Responsibilities:
Shape targeting and positioning through segmentation and persona insightsRecommend messaging angles and content needs across channelsGuide channel prioritization and investment decisionsLead campaign experimentation and testing strategiesApply retrospective learnings to future campaignsRequirements:
Two to five years of B2B growth marketing experienceExperience developing and managing campaigns across multiple channelsDigital marketing knowledge spanning email, paid media, webinars, and ABMStrong data interpretation and recommendation skillsAbility to collaborate across functions amid shifting prioritiesUse audience insight, messaging direction, and demand generation expertise to strengthen Sherweb’s campaign performance and growth objectives.
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