Content and Social Media Specialist

Hornblower Group is a global leader in experience and transportation. Spanning a 100-year history, Hornblower Group’s portfolio of international offerings includes water- and land-based experiences and ferry and transportation services. City Experiences, Hornblower Group’s premier experience division, offers dining and sightseeing cruises and walking and food tours through the City Cruises, Walks, and Devour brands. City Ferry, part of Hornblower Group’s Ferry and Transportation Division, is the largest private operator of high-speed passenger and vehicle ferries in the United States, carrying more than 10 million passengers annually and operating services including NYC Ferry, Puerto Rico Ferry, and other regional ferry systems . Hornblower Group’s subsidiaries include Hornblower Marine, which provides vessel outhaul and maintenance services at Bridgeport Boatworks in Bridgeport, Connecticut, and Seaward Services, Inc., a full-service shipping, waterfront logistics and management company that specializes in the operation and maintenance of government and commercial vessels. Additionally, Anchor Operating System, LLC, a Hornblower Group subsidiary and independent entity, provides reservation, ticketing and website integration services for clients in the transportation, tourism and entertainment industries. Today, Hornblower Group’s global portfolio covers over 10 countries, over 50 U.S. cities and serves more than 20 million guests annually. Headquartered in Orlando, Florida, Hornblower Group’s additional corporate offices reside in San Francisco, California; Boston, Massachusetts; Chicago, Illinois; London, United Kingdom; New York, New York; Dublin, Ireland; and across Ontario, Canada. For more information, visit hornblowercorp.com.

Position Summary

City Cruises Canada is seeking a highly creative, organized, and digitally driven Content & Social Media Specialist to help elevate our storytelling, expand our social media presence, support influencer partnerships, and build engaging content across all three ports in Ontario, including

Niagara Falls, Toronto and Gananoque. The ideal candidate is highly creative, organized, and digitally driven Content & Social Media Specialist to help elevate our storytelling, expand our social media presence, support influencer partnerships, and build engaging content across all three ports.

This is an exciting opportunity for someone passionate about tourism, travel, lifestyle content, short-form video, and social storytelling. The position of Content & Social Media Specialist reports to the Marketing Manager.

Duties And Responsibilities

This role will focus heavily on content creation, social media execution, creator/influencer coordination, short-form video content, social media community engagement, content planning, trend monitoring and content library development

Content Creation & Social Media

• Creates engaging social-first content for Instagram, Facebook, TikTok, YouTube Shorts, and other digital channels
• Captures photo and video content across Niagara Falls, Toronto, and the 1000 Islands
• Edits short-form video content including Reels and TikTok-style storytelling
• Assists with copywriting for captions, stories, blogs, newsletters, and website content
• Schedules and publish content across social platforms
• Monitors social trends, audio trends, and emerging creator/content opportunities
• Supports seasonal campaign launches, promotions, and special events

Influencer & Creator Partnerships

• Assists with influencer outreach, coordination, hosting logistics, and content approvals
• Helps manage creator deliverables, timelines, tracking links, promo codes, and reporting
• Supports the growth of City Cruises Canada’s influencer and creator network
• Coordinates hosted experiences and creator itineraries across all ports

Community Management

• Monitors and respond to social media comments, messages, and engagement opportunities
• Supports online reputation management and guest engagement initiatives
• Identifies opportunities for user-generated content amplification

Content Planning & Brand Support

• Assists with maintaining organized content libraries and digital asset management
• Assists in developing monthly content calendars and campaign planning
• Collaborates with internal teams, external partners, and agencies
• Supports tourism partnership and co-op marketing initiatives

AI & Digital Tools

• Utilizes AI-powered tools to improve creative efficiency, ideation, copywriting, and content production
• Supports innovative digital storytelling initiatives and evolving social media trends
• Completes any other duties as assigned

What Success Looks Like

• Increased content output and publishing consistency
• Growth in social engagement and reach
• Stronger creator and influencer partnerships
• Expanded content library across all three ports
• Faster creative execution and trend responsiveness
• Improved storytelling and brand visibility across owned channels

Requirements & Qualifications

• 2–5 years experience in social media, content marketing, digital marketing, tourism, hospitality, or lifestyle brands
• Strong understanding of Instagram, TikTok, Facebook, and short-form video trends
• Experience creating and editing mobile-first video content
• Strong copywriting and storytelling abilities
• Comfortable appearing on-camera and directing content shoots when needed
• Experience with Canva, Adobe Creative Suite, CapCut, or similar creative tools
• Familiarity with influencer marketing and creator partnerships
• Highly organized with strong project management skills
• Ability to manage multiple projects in a fast-paced environment
• Passion for travel, tourism, lifestyle, hospitality, and experiential marketing
• Photography and videography experience, experience using AI tools for content and marketing workflows, experience with Meta Business Suite and social scheduling platforms qualifications are preferred
• Tourism, hospitality, entertainment, or attraction experience considered an asset

City Cruises Canada does not use AI technology in any part of the recruitment process.

Hornblower is proud to be an Equal Employment Opportunity employer. We are committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of harassment and/or discrimination of any type, including but not limited to discrimination and/or harassment based upon race, citizenship, place of origin, color, ancestry, disability, age, creed, sex/pregnancy, family status, marital status, sexual orientation, gender identity, gender expression, genetic characteristics, receipt of public assistance and record of offences. City Experiences employment and workplace decisions will be based on company needs, job requirements and individual job qualifications and skills. City Experiences will comply with provincial and federal legislation relating to equal employment opportunities and employment equity.