Senior B2b Content Strategist

Shape HONK’s content strategy in a hybrid Toronto role, combining fintech storytelling with search-optimized copywriting for B2B audiences.As a Content Marketer, you will translate HONK’s business goals into content that guides prospects through every funnel stage. You will craft narratives about payment technology, build brand authority, and support pipeline momentum. The role spans strategy, execution, distribution, and performance analysis.Key Responsibilities:
Build content strategy from HONK’s business goalsCraft human narratives for fintech and payment audiencesProduce articles, case studies, collateral, and campaignsDevelop search-optimized content with external SEO and SEM partnersAnalyze metrics, refine frameworks, and pitch unconventional ideasRequirements:
Five or more years in content strategy and copywritingExperience with B2B SaaS, fintech, or payment platforms preferredPortfolio demonstrating proven content workAbility to build content engines without an existing playbookAbility to write polished, publication-ready copy efficientlyBring strategic thinking, fintech storytelling, and hands-on copywriting to strengthen HONK’s authority across search and buyer journeys.
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