Product Manager

Our Technology team wakes up every day with one goal in mind - connecting Canadians to the people and things that matter most. Together, we are proud to support 30 million Canadians each month through managing a robust portfolio that champions leading-edge technology. We drive large-scale, complex, and high-visibility technology projects and programs that shape the future of technology in Canada and expand connectivity from coast to coast. If you are interested in being a part of this, consider applying for the following opportunity:

Who we're looking for:
As we continue to evolve Rogers’ digital commerce capabilities, we are looking for a strategic and customer-focused Product Manager to help shape the future of our Wireline eCommerce experiences. This is an opportunity to own high-impact digital products, define product strategy and roadmaps, and lead cross-functional teams in delivering seamless customer journeys across Rogers.com and the Rogers mobile app. You will play a key role in driving digital growth, improving customer experiences, and advancing Rogers’ digital transformation agenda.

As a Product Manager, Wireline eCommerce, you will be responsible for defining and executing the product vision, roadmap, and delivery strategy for Wireline digital acquisition, upgrade, and self-service experiences. You will own the end-to-end product lifecycle, partnering closely with Design, Engineering, QA, Analytics, Marketing, Content, and Delivery teams to bring new capabilities to market and continuously optimize existing customer journeys. Through a combination of customer insights, analytics, business priorities, and market opportunities, you will identify, prioritize, and deliver initiatives that drive measurable improvements in digital sales, customer satisfaction, and operational efficiency.

You will lead a cross-functional product squad and be accountable for product performance across key digital commerce metrics, including conversion, sales, engagement, adoption, quality, and customer experience. The role also carries ownership of product roadmaps, backlog prioritization, QA performance oversight, release quality, and ongoing optimization efforts. Success in this role requires a strong balance of strategic thinking, stakeholder management, data-driven decision making, and execution excellence, with a relentless focus on delivering exceptional digital experiences for Rogers customers.

What you'll do:

• Product Strategy & Ownership:
  • Own the product roadmap and backlog for Wireline eCommerce experiences across Rogers.com and the Rogers mobile app, ensuring alignment with business objectives, customer needs, and digital growth targets.
  • Develop, maintain, and communicate quarterly and annual product roadmaps, balancing customer experience improvements, business priorities, technical investments, and operational requirements.
  • Define the strategic vision and priorities for Wireline digital acquisition, upgrade, and self-serve experiences, ensuring alignment with broader Digital and Wireline business objectives.
  • Identify, evaluate, and prioritize new product opportunities using customer insights, analytics, stakeholder feedback, market trends, and business value.
  • Define product success metrics, business cases, and KPI targets to measure the impact of roadmap investments and product enhancements.
  • Partner with senior leadership and cross-functional stakeholders to align roadmap priorities, secure buy-in, and drive execution against strategic objectives.
  • Establish and maintain a prioritized backlog that supports roadmap execution while balancing near-term delivery objectives with longer-term strategic initiatives.
• Wireline Buyflow Optimization:
  • Lead the continuous optimization of Wireline acquisition, upgrade, and self-serve customer journeys across web and mobile platforms.
  • Leverage customer feedback, analytics, behavioral insights, and stakeholder input to identify friction points and opportunities to improve conversion and customer satisfaction.
  • Define and manage epics, user stories, acceptance criteria, business rules, and product documentation to support successful delivery.
  • Monitor buyflow performance and recommend enhancements that improve customer experience, digital sales, and operational efficiency.
• Delivery Leadership & Execution:
  • Lead cross-functional teams through the end-to-end product lifecycle, from ideation and requirements through development, testing, launch, and post-launch optimization.
  • Manage product backlogs, sprint planning, prioritization, and release activities in partnership with Engineering, UX, QA, Analytics, and Delivery teams.
  • Identify and manage risks, dependencies, scope changes, and delivery challenges while ensuring timelines and business objectives are achieved.
  • Provide clear direction and decision-making support to delivery teams throughout execution.
• QA Performance & Quality Management:
  • Own QA performance reporting and quality metrics across the Wireline digital portfolio.
  • Partner with QA teams to monitor testing progress, defect trends, release readiness, defect leakage, and post-launch quality performance.
  • Establish reporting and dashboards that provide stakeholders with visibility into product quality, release health, and delivery performance.
  • Drive continuous improvement initiatives that enhance quality assurance processes, testing effectiveness, and release outcomes.
• Analytics & Performance Measurement:
  • Utilize digital analytics, customer journey insights, and operational performance metrics to inform product decisions and prioritization.
  • Partner with Analytics teams to define KPIs and measurement frameworks that evaluate digital experience, conversion performance, customer engagement, and product success.
  • Leverage platforms such as Adobe Analytics, Google Analytics, Quantum Metric, Dynatrace, Power BI, and Tableau to identify opportunities and measure business impact.
  • Communicate performance trends, insights, and recommendations to stakeholders and leadership teams.
• Stakeholder Management & Communication:
  • Collaborate closely with Product, UX, Engineering, QA, Analytics, Marketing, Content, and Operations teams to align priorities and deliver business outcomes.
  • Prepare and present product updates, roadmap plans, performance reviews, and recommendations to leadership and key stakeholders.
  • Facilitate alignment across cross-functional teams by clearly communicating priorities, decisions, dependencies, and risks.
  • Act as the primary business owner for assigned Wireline eCommerce initiatives.
• Continuous Improvement & Innovation:
  • Stay current on digital commerce trends, customer experience best practices, emerging technologies, and product management methodologies.
  • Continuously evaluate opportunities to improve customer journeys, operational processes, and product delivery effectiveness.
  • Champion a customer-centric and data-driven product management culture across the organization.

What you bring:

• Bachelor's degree in Business, Technology, Computer Science, Engineering, Marketing, Analytics, or a related discipline.
• 5+ years of experience in Product Management, Digital Product Development, eCommerce, Digital Experience, or related technology roles.
• Proven experience managing web and mobile digital products throughout the product lifecycle, from requirements and prioritization through launch and optimization.
• Strong knowledge of Agile product delivery methodologies, including backlog management, sprint planning, user story creation, roadmap development, and release management.
• Experience working with cross-functional teams including UX, Engineering, QA, Analytics, Marketing, Content, and Delivery.
• Strong analytical and problem-solving skills with the ability to leverage data and customer insights to drive product decisions.
• Experience with digital analytics and customer experience platforms such as Adobe Analytics, Google Analytics, Quantum Metric, Dynatrace, Power BI, Tableau, or similar tools.
• Experience with QA performance reporting, quality metrics, release management, defect tracking, and delivery performance monitoring.
• Excellent communication, stakeholder management, and presentation skills, with the ability to influence decisions across technical and business teams.
• Experience with website and mobile app customer journeys, eCommerce platforms, telecommunications, subscription-based products, or digital acquisition funnels is strongly preferred.

What’s in it for you?
We believe in investing in our people and helping them reach their potential as valuable members of our team. As part of our team, you’ll have access to a wide range of incredible resources, growth opportunities, discounts, and perks, including:

• Competitive salary & annual bonus
• Competitive & flexible health and dental benefits, pension plan, RRSP, TFSA, and Stock matching programs.
• Discounts: Enjoy up to 50% off Rogers Services and Blue Jays Tickets, 25% off TSC items, and a 20% discount on all wireless accessories sold in Rogers stores.
• Paid time off for volunteering
• Company matching contributions to charities you support
• Growth & Development Opportunities:
  
  • My Path: self-driven career development program
  • Rogers First: priority in applying to internal roles of interest
• Wellness Programs:
  
  • Homewood employee & family assistance program
  • Cognitive Behavioural Therapy (CBT) & Virtual therapy sessions
  • Low or no-cost fitness membership.
• Our commitment to the environment and diversity:
  
  • Work for an organization committed to environmental protection
  • Strong commitment to diversity and inclusion with employee resource groups supporting equity-deserving groups including groups representing People of Colour, 2SLGBTQIA+, Indigenous Peoples, Persons with Disabilities and Women. We all bring something different, and we know what makes us different makes us great.

To protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role.

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 1 Mount Pleasant (083), Toronto, ON 
Travel Requirements: Up to 10%
Background Check(s) Required: Criminal Record and Credit Check 
Posting Category/Function: Technology & Information Technology
Requisition ID: 338896

To support career growth, collaboration, and high-performing teams, all Corporate Employees are expected to work onsite. We believe that in-person connection strengthens our culture and drives industry-leading performance.

At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the

Posting Notes: Technology