Marketing & Brand Specialist

Marketing & Brand Specialist Location: North York, ON Employment Type: Full-time (35 hours/a week), Hybrid Schedule, 4 days in office, one day work from home Annual Salary: $60,000.00 - $65,000.00/year
About UsAt Polaron, we’re on a mission to make clean, renewable energy accessible and affordable for Canadian homeowners. As one of the fastest-growing solar companies in the country, we’ve helped thousands of families reduce their carbon footprint and energy bills by transitioning to solar power.
Our team is driven by innovation, integrity, and sustainability. With offices across multiple provinces and extensive knowledge of local incentives, we provide end-to-end solar solutions;
from design and permitting to installation and long-term customer support.
When you join Polaron, you’re joining a purpose-driven organization shaping Canada’s clean energy future. You’ll work alongside talented professionals and play a key role in delivering real, impactful solar projects that make a difference.
About the RolePolaron Energy Corp. and Pion Power are looking for a proactive, creative, and highly organized Marketing & Brand Specialist to help grow and strengthen our brand across digital, retail, and customer-facing channels.
This role will support a wide range of marketing initiatives, including brand management, content creation, website and ecommerce content, product launches, marketing events, campaigns, and cross-functional projects. You’ll work closely with internal teams, external partners, and other stakeholders to bring marketing initiatives from idea to execution while keeping projects organized and on track.
The ideal candidate is someone who can balance creativity with strong project management skills, is comfortable managing multiple priorities at once, and enjoys working across different areas of marketing.
Key Responsibilities
Support the development and execution of Pion Power's brand and marketing initiatives across digital, retail, and customer-facing channels.
Develop and coordinate marketing content, including website copy, product content, promotional materials, sales collateral, and other brand assets.
Manage website content and marketplace channels, landing pages, FAQs, product pages, and other customer-facing materials.
Coordinate product launches, promotional campaigns, customer education initiatives, and other marketing projects from planning through execution.
Optimize product listings, PDP content, pricing information, promotions, and other marketplace assets.
Coordinate trade shows, events, sponsorships, product demonstrations, and other marketing activities.
Work cross-functionally with Sales, Product, Operations, Customer Service, and other internal teams to coordinate marketing initiatives and ensure deliverables are completed on time.
Coordinate with external agencies, vendors, designers, and other marketing partners as needed.
Manage multiple marketing projects simultaneously, including timelines, deliverables, approvals, and follow-ups.
Conduct market and competitor research to help identify trends, opportunities, and content or campaign ideas.
Help maintain consistency across Pion Power's brand, messaging, and customer-facing materials.
Qualifications
3 years or above of experience in marketing, brand management, content marketing, or a related field.
Strong written communication and content development skills.
Experience coordinating marketing projects, campaigns, events, or product launches.
Experience with Shopify and/or ecommerce or marketplace platforms is an asset.
Familiarity with Google Ads, Google Merchant Center, Google Analytics, Google Search Console, and SEO best practices.
Strong organizational and project management skills, with the ability to manage multiple priorities and deadlines.
Strong attention to detail and an understanding of brand consistency.
Ability to work collaboratively with cross-functional teams and external partners.
Comfortable taking ownership of projects and following through from planning to execution.
Agency experience is preferred, particularly experience managing multiple projects, campaigns, clients, or deadlines in a fast-paced environment.
This role is governed by the Ontario Employment Standards Act, 2000 and all applicable employment legislation.
Accessibility & AccommodationPolaron Energy Corp. is committed to fostering an inclusive, accessible, and equitable workplace. We welcome applications from all qualified individuals, including those from equity-deserving groups. In accordance with the Accessibility for Ontarians with Disabilities Act (AODA) and the Ontario Human Rights Code, accommodations are available at any stage of the recruitment and employment process. If you require accommodation, please contact us at View email address on ca.hrm.tc and we will work with you to meet your needs.
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