Brand Marketing Specialist English Canada

Shape Columbia brand marketing across English Canada through seasonal planning, paid media, and consumer activations. Work hybrid from the Canada Headquarters in London, Ontario.Marketing Generalist II supports the Director of Marketing with planning and execution for Columbia’s Canadian brand initiatives. The role coordinates with sales, retail marketing, creative, agencies, ecommerce, and key account partners. Responsibilities span brand consistency, seasonal reporting, events, partnerships, and media planning.Key Responsibilities:
Coordinate seasonal planning and reporting documentsSupport events, partnerships, and Canadian activationsMaintain consistent Columbia brand messagingCoordinate Canada calendar and ecommerce messaging alignmentTrack initiatives across internal stakeholdersRequirements:
Three to five years’ experience in retail marketing or paid mediaKnowledge of integrated marketing and social media trendsExperience managing multiple marketing tacticsExperience presenting to large and small groupsEnglish fluency;
French is an assetApplybrand marketing, seasonal planning, and activation expertise to Columbia’s Canadian consumer marketing programs and partnerships.
#J-18808-Ljbffr