Senior Sales Enablement Specialist

Ritchie Bros. (NYSE and TSX: RBA)

Ritchie Bros. (NYSE and TSX: RBA) is a global asset management and disposition company, offering customers end-to-end solutions for buying and selling used heavy equipment, trucks and other assets in numerous industries including construction, transportation, agriculture, energy, oil and gas, mining, and forestry. Our mission is to create compelling business solutions for the world's builders to easily and confidently exchange equipment. Learn more about us at:

Responsible for leading onboarding and ongoing enablement for field sales organization. This role helps translate strategy into training, messaging, tools, and materials that help sellers execute effectively and consistently. Working cross-functionally with Sales, Marketing, Product, Operations, and Training, this role develops and delivers enablement programs that support new hire readiness, product updates, process changes, and strategic initiatives.

This role will also serve as a key feedback channel from the field back into the business, identifying opportunities to improve messaging, training, tools, and execution.

Our sales team is one of the most important levers in the business. This role helps make that team better. The right person will improve how quickly new hires ramp, how clearly the field understands change, and how effectively our Territory Managers show up with customers.

This is not a role for someone who wants to sit on the sidelines and make decks. It’s a role for someone who wants to be close to the field, close to the work, and directly responsible for helping the team execute better.

Responsibilities

What you’ll do

• Partner with our training team to ensure new hires receive the content, material and messaging to be successful
• Design, build and deliver enablement programs for new products, process updates, and strategic priorities
• Partner with Sales, Marketing, Product, and Operations to translate strategy into messaging, training, and tools
• Adapt and tailor core marketing materials into practical versions that meet the needs of the sales roles
• Create playbooks, talk tracks, battlecards, meeting guides, and other enablement resources to support sales effectiveness
• Train the field related program changes, purpose, and actions
• Improve adoption of sales processes, tools, and best practices
• Gather feedback from sales roles and sales leaders and identify where messaging, training, or process is ineffective
• Track enablement effectiveness through ramp time, training completion, usage, adoption, and performance signals
• Partner with managers to reinforce standards through coaching, inspection, and operating rhythm
• Attend sales meetings and team forums to share updates, gather feedback, and reinforce key priorities
• Develop simple, memorable materials and key selling points to help communicate value effectively
• Help increase velocity by improving clarity, reducing noise, and making it easier for the field to execute
• Support continuous improvement of enablement programs, communications, and field-facing content.

What Success Looks Like

• New Territory Managers ramp faster and more consistently
• The field is clear on priorities, process changes, and what to say in market
• Sales materials are simple, polished, and actually used by the team
• Managers have better tools to coach and reinforce standards
• Feedback from the field turns into better materials, better messaging, and better execution
• The field spends less time hunting for answers and more time selling
• Strategic changes make it into the field quickly and clearly

Qualifications

• Bachelor’s degree in business, Marketing, Communications, or a related field.
• At least 5 years of experience in field enablement, sales enablement, seller marketing, field marketing, training, or a related go-to-market role
• Experience supporting a field sales team at meaningful scale, ideally an organization with hundreds of sellers
• Strong written and verbal communication skills
• Strong judgment on how to simplify complex ideas into clear, useful sales materials
• Experience applying polish and in-depth reviews across presentations, one-pagers, talk tracks, and training content
• Experience partnering cross-functionally with sales, marketing, product, and operations
• Experience presenting to sales teams and leadership groups
• Strong project management skills and ability to drive work across multiple stakeholders
• Experience using modern technical tools and platforms to create, distribute, and improve enablement content
• A highly engaging presence and natural ability to build trust with the field
• Strong bias toward simplicity, clarity, and execution
• Experience in a medium-sized business sales motion rather than a highly complex enterprise sales model
• Experience attending field meetings, sales kickoffs, or regional events as part of an enablement function
• Experience building onboarding and certification programs from scratch or significantly improving existing ones
• Familiarity with CRM, LMS, CMS, and modern content and workflow tools