lululemon Social Media Specialist

Description & Requirements

Global Social Analytics Specialist

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

about this role

The Global Social Analytics Specialist will be responsible for delivering social listening, reporting, and analytics to support the global social and content team. This role partners closely with regional and cross-functional teams, as well as agency partners, to support a wide range of social insights and reporting needs. The Specialist will help manage both recurring and ad hoc requests, ensuring timely and accurate delivery of data and analysis to inform decision-making

core responsibilities

• Support global and regional social media measurement by delivering clear, data-driven insights that inform strategy and execution
• Partner with internal and external agencies to produce monthly and quarterly global social performance reports along with ongoing and ad hoc owned and earned social analytics
• Serve as a power user of our social analytics and listening platforms by managing tagging structures, supporting brief development, and maintaining daily culture and conversation tracking
• Support regional teams in leveraging the social tool stack, while helping translate insights into locally relevant actions and recommendations
• Conduct proactive and reactive social listening analyses to identify sentiment shifts, emerging themes, viral moments, and opportunities for timely content or engagement
• Monitor cultural conversations and social trends across sports and culture, surfacing relevant insights to influencer content planning, campaign development, and key brand moments
• Track competitor activity, platform updates, and broader industry trends, compiling routine reports that highlight key leanings and implications for day-to-day decision making
• Provide operational and analytical support to the global social team, ensuring consistent execution and high-quality insight delivery across all markets

qualifications

• 2 - 4 years professional experience in social listening, social analytics, or digital marketing with hands-on experience with social listening and reporting tools (e.g. Emplifi, Plot, Tubular)
• Proficiency in Boolean logic and query-based search building, with the ability to synthesize owned and earned social data into clear actionable insights
• Experience creating executive-ready reports and visualizations in PowerPoint and Excel, with a solid understanding of social metrics and performance reporting
• Proven ability to identify emerging trends, viral moments, and cultural conversations that present both risks and opportunities for the brand
• Deep curiosity about online culture, trends, and community conversation, paired with a passion for innovating how brands connect on social platforms
• Thrives in a fast-paced, growth-stage environment; strategic, self-motivated, and comfortable navigating change
• Highly detail-oriented, consistent, and quality-focused with a strong self-awareness and a desire for continuous learning and improvement

must haves

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Communicate with honesty and kindness and create the space for others to do the same.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working, aka doesn't take yourself too seriously.

additional notes
Authorization to work in Canada is required for this role.

compensation and benefits package

lululemon's compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from $71,400-$93,800 annually ; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and, subject to program eligibility requirements.  

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

· Extended health and dental benefits, and mental health plans

· Paid time off

· Savings and retirement plan matching

· Generous employee discount

· Fitness & yoga classes

· Parenthood top-up

· Extensive catalog of development course offerings

· People networks, mentorship programs, and leadership series (to name a few)

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.