lululemon Legal Counsel, Brand Protection & Litigation

Description & Requirements

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

As Legal Counsel, Brand Protection & Litigation, North America, you will play a critical role in protecting the strength, trust, and integrity of lululemon's brand across Canada, the United States, and Mexico. You will lead proactive intellectual property enforcement, anti-counterfeiting initiatives, and marketplace policing efforts to safeguard lululemon's trademarks, designs, and innovation across physical and digital channels.

This role is on-site in Vancouver British Columbia. Reporting to the Senior Manager, Global Brand Protection this role offers the opportunity to drive strategic brand protection initiatives across North America -protecting brand equity, combating counterfeits and unauthorized distribution, and supporting the integrity of lululemon's premium product ecosystem. You will partner closely with Legal, Brand, Digital, Supply Chain, and Commercial teams to deliver a comprehensive, business-forward brand defense strategy aligned with lululemon's values and growth priorities.

lululemon brings a holistic IP approach to protection of its innovations. In this role, you will also work on North American (CA, US and MX) IP litigation in areas such as Patents, Trademarks, Trade-dress, Designs and Copyrights.

You bring deep expertise in global brand protection, digital enforcement, and supply chain risk mitigation, with the ability to translate legal strategy into practical, high-impact outcomes for the business.

Experience

• 5+ years of experience in brand protection, IP enforcement, commercial law, or related legal practice
• Experience supporting North American (CA, US and MX) and cross-border enforcement initiatives preferred
• IP litigation and general knowledge of IP law

Education & Licensing

• JD, LLB, or equivalent legal degree
• Admission to practice law in Canada and/or the United States

Core Expertise

• Anti-counterfeiting strategies, including online and offline enforcement
• Gray market and parallel import mitigation in Canada, Mexico and the U.S.
• Marketplace policing and social media IP enforcement
• Experience working with customs and border authorities (e.g., CBSA, CBP) and global enforcement agencies
• Familiarity with AI-driven brand monitoring tools and enforcement platforms
• Strong understanding of North American and global e-commerce ecosystems, including Amazon, eBay, Alibaba, and social commerce platforms

Capabilities

• Ability to collaborate across regions and functions while navigating jurisdictional differences
• Strong judgment in balancing brand protection, consumer trust, and business objectives
• Clear, pragmatic communicator with a business-oriented legal mindset

Responsibilities

• Lead brand protection and enforcement strategies across North America , including counterfeiting, gray market activity, parallel imports, and unauthorized resellers
• Partner with Supply Chain, Commercial, and Regional teams to support territorial brand protections, distribution strategies, and resale controls
• Manage customs recordations and enforcement efforts with Canadian, U.S. and Mexico border authorities to identify and intercept unauthorized shipments
• Investigate and take action against third-party sellers and networks contributing to brand dilution, consumer confusion, or safety risk
• Design and implement digital brand protection strategies across marketplaces, standalone websites, and social media platforms
• Oversee counterfeit detection, takedowns, and escalation efforts on major e-commerce and social commerce channels
• Collaborate with Brand and Marketing teams to ensure digital brand consistency and address unauthorized or misleading uses of lululemon IP
• Monitor and enforce against impersonation accounts, fake influencer affiliations, and unauthorized brand representations on social platforms
• Deploy and optimize monitoring and enforcement tools to proactively detect and respond to brand misuse
• Drive cease-and-desist actions, enforcement escalations, litigation support, and coordinated cross-border brand defense initiatives
• Support on general IP litigation matters.

additional notes

Immigration support is potentially available for this role.
Authorization to work in Canada is required for this role.

compensation and benefits package

lululemon's compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from $139.400- $182.900 annually; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and, subject to program eligibility requirements.  

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

• Extended health and dental benefits, and mental health plans
• Paid time off
• Savings and retirement plan matching
• Generous employee discount
• Fitness & yoga classes
• Parenthood top-up
• Extensive catalog of development course offerings
• People networks, mentorship programs, and leadership series (to name a few)

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

workplace arrangement

This role is classified as Hybrid under our SSC Workplace Policy:

Hybrid:

In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.