Communications Manager

Location:
Calgary, AB (Hybrid – Monday, Tuesday, Thursday in office)
DescriptionWe are seeking an experienced and strategic Communications Manager to lead the business and content transformation of an enterprise corporate website ecosystem. This high-impact role is focused on driving business and digital communications priorities through a major platform migration to a modern, headless Sitecore AI-enabled environment.
Rather than writing code or managing IT infrastructure, you will serve as the primary bridge connecting corporate communications, diverse content owners, internal IT/security architects, and external agency development partners. You will champion communication priorities, ensuring the future-state digital architecture supports complex corporate narratives, reputation marketing, seamless user journeys, and intuitive authoring workflows.
Responsibilities
Project Lifecycle Leadership:
Lead the business side of the website transformation from initial discovery and requirements definition through design, content migration, testing, launch, and post-implementation adoption.
Technical Translation & Agile Delivery:
Translate corporate communication priorities, PR narratives, and campaign requirements into actionable user stories, functional specifications, backlog items, and wireframe critiques for external agency development teams.
Agency & Vendor Management:
Act as the primary business liaison for agency partners, holding them accountable to deliver modular, flexible components that allow content teams to build dynamic layouts without developer intervention.
Authoring Experience (UX) Stewardship:
Advocate for internal content creators by ensuring the delivery of an intuitive, clean back-end authoring interface in Sitecore that minimizes workflow friction.
Content Strategy & Migration:
Oversee content rationalization, mapping, and migration;
establish robust taxonomy structures, metadata strategies, governance standards, and publishing workflows.
Testing & Quality Assurance:
Coordinate user acceptance testing (UAT), validating business requirements, migrated content, usability, and compliance with WCAG 2.2 AA accessibility standards prior to launch.
Cross-Functional Collaboration:
Partner closely with IT and security architects to balance technical parameters with flexible storytelling capabilities;
align diverse business units around a unified digital roadmap.
Change Management & Training:
Design and execute structured training paths and change management initiatives to upskill internal content authors on the new Sitecore AI platform.
Search Optimization & Discoverability:
Partner with cross-functional teams to integrate traditional SEO, internal site search, and emerging AI-search readiness/GEO principles into the platform architecture.
Requirements
Professional Experience:
10–15+ years of senior-level digital communications, content strategy, or digital product ownership experience within large, complex corporate enterprise environments.
Enterprise CMS & Migration Expertise:
Proven track record of leading large-scale corporate website migrations, modernizations, or rebuilds using enterprise platforms (e.G., Sitecore, Adobe Experience Manager) from a business user/product owner perspective.
Technical Translation & Agile Proficiency:
Demonstrated ability to collaborate effectively with IT architects and agency developers using Agile delivery methodologies (sprint planning, backlog management, user stories, and UAT).
Content Architecture & Governance:
Deep understanding of enterprise taxonomy, metadata strategy, content lifecycle management, and publishing workflows that support corporate reputation and brand visibility.
Standards & Optimization Knowledge:
Working knowledge of WCAG 2.2 AA digital accessibility standards, SEO, site search optimization, and digital analytics.
Stakeholder & Vendor Management:
Exceptional executive presence and relationship-building skills, with a proven ability to manage agency partners and align competing priorities across diverse business groups.
Nice-to-Have Skills
Hands-on experience with Headless Sitecore and AI-enabled CMS environments.
Familiarity with emerging AI-search readiness and Generative Engine Optimization (GEO) principles.
Experience designing internal authoring training paths and enterprise change management programs.
Note: This posting is for existing and upcoming vacancies.
Cella by Randstad Digital uses artificial intelligence to help our recruiters screen, assess and select qualified talent for this role and others within our database. Although Cella by Randstad Digital uses A.I. as a tool, candidate selection and hiring decisions are made by our employees.
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