Retail Strategy Leader - Global Consumer and Gaming Marketing

The Global Retail Marketing Strategy Lead is responsible for planning and orchestrating retail marketing strategies that drive growth, brand relevance, and shopper engagement across Intel's most strategic retail partners and markets worldwide. This senior individual contributor role sits at the intersection of global strategy and regional execution. The role drives retail marketing alignment, supports the development of scalable programs and playbooks, and partners closely with regional retail marketers and retail account teams to adapt and activate programs in ways that resonate with local shoppers, retailers, and market dynamics. Success in this role requires a unique blend of strategic leadership and hands‑on marketing expertise. The ideal candidate can shape long-term retail marketing strategy while also working directly with regional marketing teams to optimize campaigns, improve execution, share best practices, and accelerate business results across priority retail environments.

Key Responsibilities

Lead Global Retail Marketing Strategy

• Define retail marketing priorities for Global Top Accounts aligned to business objectives, product roadmaps, and go‑to‑market strategies.
• Develop scalable retail marketing frameworks that create consistency while enabling regional flexibility.
• Shape retail marketing approaches across in‑store, digital, e‑commerce, retail media, shopper marketing, advocacy, and experiential programs.
• Leverage shopper, market, and competitive insights to identify growth opportunities and recommend strategic actions.
• Integrate retail requirements into major campaign, launch, and seasonal planning cycles.
• Lead the content efforts for Intel's Retail Executive Connection and CES events, including overall marketing oversight.
• Global ownership of the Retail Pilot programs in partnership with Accenture and Regional marketers.
• Drives alignment for measurement of program activation and ROI

Drive Retail Marketing Excellence Across Priority Retailers

• Develop marketing strategies and activation models for key retail channels and partners.
• Create repeatable playbooks, toolkits, and best practices that improve execution quality and speed to market.
• Define how global campaigns translate into retail environments and shopper experiences.
• Identify opportunities to improve visibility, engagement, conversion, and category growth across retail ecosystems.
• Champion innovative retail marketing solutions that enhance shopper experiences and strengthen Intel's market presence.

Enable Regional Marketing Teams

• Serve as a strategic partner for regional retail marketing teams.
• Collaborate with regional marketers to adapt global programs for local market needs and retailer priorities.
• Provide marketing guidance, planning support, and execution recommendations for strategic retail initiatives.
• Facilitate cross‑region learning, sharing successful programs and scaling best practices globally.
• Support regional teams in building stronger retailer marketing plans, activation strategies, and measurement frameworks.

Optimize Marketing Performance

• Establish KPIs and measurement frameworks for retail marketing performance.
• Assess program effectiveness through shopper, category, and campaign performance insights.
• Partner with analytics teams to identify optimization opportunities and improve marketing ROI.
• Lead reviews of retail marketing performance and recommend actions to improve outcomes.
• Embed a test‑and‑learn culture to continuously refine programs, messaging, channels, and shopper experiences.

Influence Cross‑Functional Marketing Strategy

• Partner within Consumer Marketing, Retail Marketing Managers, Brand, Measurement, Regional Consumer Marketing, and Retail account teams to ensure alignment.
• Represent the retail perspective in global marketing planning and prioritization discussions.
• Influence investment decisions through data‑driven recommendations and business cases.
• Build alignment across stakeholders to deliver integrated retail marketing programs that support business objectives.

Travel needs vary by quarter, with up to 30-40 percent travel in peak cycles in Q2 and Q3. Non-peak travel at 10-20 percent.

Qualifications

Minimum Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 6+ years of experience in retail marketing, channel marketing, or related areas.
• Proficiency in planning and orchestrating omnichannel marketing campaigns across in‑store, online, and digital platforms.
• Field marketing expertise
• Expertise in developing content, product launch activities, and customer engagement initiatives.
• Strong ability to track and analyze key performance indicators to refine marketing strategies.
• Experience in driving content integration for key Intel-owned events

Preferred Qualifications

• Degree in Marketing, Business, or a related field with 6+ years of relevant experience.
• Experience building strategic partnerships with retailers, account teams, and managing co‑marketing initiatives.
• Proven ability to develop business cases for new marketing strategies and projects.
• Strong communication skills, including the ability to collaborate across teams and engage senior stakeholders effectively.
• Passionate about working in a dynamic environment and driving impactful marketing strategies.

SPECIAL NOTE - The designated work location for this position is in the province of Ontario,. The candidate hired must be physically located in and work remotely from the designated work location. If you are hired and reside in a province other than the designated work location, you will be required to relocate to Ontario, before your start date. Intel is not currently hiring employees for remote positions in provinces other than the designated work location.

Job Type: Experienced Hire Shift: Shift 1 (Canada) Primary Location: Canada, Toronto Additional Locations:

Posting Statement: All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, sex, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance.

Position of Trust N/A

Annual Salary Range for jobs which could be performed in Canada CAD 145,390.00-205,260.00 Salary range dependent on a number of factors including location and experience.

Work Model for this Role This role will be eligible for our hybrid work model which allows employees to split their time between working on‑site at their assigned Intel site and off‑site.

Canada Accommodation: Intel is committed to a culture of accessibility. Intel provides accommodations to applicants and employees with disabilities. Find information and request accommodation here.