Growth Marketing Specialist

Location: 530 West Broadway, Vancouver BC, Canada 
Core hours: Monday to Friday from 8am – 4:30pm PST

Hybrid Role: We value collaboration, both in-person and remotely. This position is classified as Hybrid under our Hybrid Work Program Policy, where this position is required to be onsite 3 days per week.

Role Summary
As the Growth Marketing Specialist, you will oversee the planning, execution, and optimization of paid media and search marketing campaigns. You will manage all aspects of digital advertising, including search engine marketing (SEM), paid social media, and display advertising, while working to achieve measurable results. You will also develop campaign strategies, monitor performance, analyze trends, and adjust tactics to meet marketing goals. A key responsibility is ensuring that campaigns are aligned with broader marketing strategies and contributing to business objectives, such as lead generation, revenue growth, and customer acquisition. In this role, you will report directly to the Senior Growth Marketing Manager.

Responsibilities

• Lead the development and execution of paid media, search marketing, and organic search (SEO) strategies to drive traffic, leads, and revenue growth across multiple platforms.
• Manage and optimize campaigns across Google Ads, Bing Ads, Facebook Ads, programmatic display, and SEO, ensuring alignment with company objectives.
• Allocate and manage a multi-million-dollar budget to achieve optimal return on ad spend (ROAS) and cost efficiency.
• Conduct audience research and refine targeting strategies to maximize campaign effectiveness and ROI.
• Coordinate with internal teams (Digital & Ecommerce, Brand, Communications, Sales) and external partners to ensure seamless campaign execution and cross-functional alignment.
• Provide regular performance updates to senior leadership and stakeholders, ensuring transparency and progress tracking.
• Collaborate with the Digital Data Analyst to create and maintain performance dashboards and reports, tracking key metrics such as CPC, CPA, CTR, conversion rates, ROI, and SEO performance.
• Implement A/B testing and optimize ad creative, messaging, and targeting to improve campaign performance.
• Manage relationships with external agencies, vendors, and platform representatives to optimize campaign performance.
• Ensure proper tracking implementation, including tracking pixels, UTM parameters, and conversion mechanisms.

Qualifications

• 5+ years of advanced experience in paid media, search marketing, and organic search (SEO), with demonstrated leadership in driving large-scale initiatives.
• Deep hands-on expertise with Google Ads, Bing Ads, Facebook Ads, programmatic advertising platforms, and SEO.
• Strong analytical skills with experience using Google Analytics, Google Tag Manager, and other advanced data analysis tools.
• Extensive experience using project management tools like Asana, Jira, or Trello for high-level project oversight.
• Demonstrated ability to work with external agencies, vendors, and platform representatives to improve campaign outcomes.
• Google Ads, Bing Ads, and Meta certifications are an asset.
• Strong strategic thinking and analytical problem-solving skills, with the ability to influence senior leadership decisions.
• Expert project management and organizational skills, with a proven track record of managing complex, multi-faceted campaigns.
• Outstanding written and verbal communication skills, with the ability to present complex findings to stakeholders at all levels.

Total Rewards

• Competitive salary, quarterly and annual bonuses based on individual and company goals
• 100% employer-paid premiums for extended health, health spending account, wellness program, green transportation incentive, various paid time-off options available from your first day, and product discounts
• Focus on professional development, 1:1 meetings with your leader, tuition assistance program and length of service rewards

The Application
Please submit a resume with a cover letter.
Applications are currently being reviewed. Immediate submissions are still welcome. 

Our Company
Eminence Organic Skin Care provides premium products and unparalleled service to leading salons, spas, beauty professionals, and retail customers. For more than 10 years in a row, skin care professionals have voted Eminence Organic Skin Care as their Favorite Skin Care Line and their favorite company for Product Education. As a Certified B Corporation®, we are looking for Team-members who seek to positively impact lives within our communities, give back through philanthropic endeavours, and make choices to exemplify sustainability and be stewards of the environment.
Eminence Organic Skin Care is proud to be an equal opportunity employer. We are passionate about maintaining an inclusive workplace that encourages and values diversity.
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