B2b Saas Marketing Lead

Build Propra’s B2B SaaS marketing engine in Winnipeg with AI, automation, and hands-on campaign execution across a hybrid work model.As Marketing Lead, you will own strategy and execution for Propra’s property management technology platform. Define positioning, generate qualified pipeline, and build measurable programs with founders and sales. This builder role requires content creation, demand generation, analytics, and marketing operations. You will establish the systems, tools, and workflows supporting growth from an early-stage environment.Key Responsibilities:
Develop Propra’s B2B SaaS marketing strategy and roadmapDefine ideal customers, positioning, messaging, and go-to-market approachDesign campaigns generating qualified leads and sales opportunitiesBuild account-based programs for property management decision-makersReport performance and connect activities with business outcomesRequirements:
Five-plus years in B2B marketing, preferably SaaS or technologyExperience generating qualified sales pipeline through marketing programsEarly-stage startup or resource-constrained team experienceHands-on CRM, automation, analytics, and campaign tools experienceStrong writing, analytical, technical, and communication skillsShape Propra’s marketing strategy through B2B demand generation, AI-enabled operations, compelling content, and measurable pipeline growth.
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