Build, Lead, Succeed- Join Colonial Honda as an Automotive Sales Manager

Colonial Honda is Hiring an Automotive Sales Manager - Apply Today!

Work is more than a job at Steele Auto Group . It is a chance to make a positive impact through every interaction, every vehicle, every journey. Our people are at the heart of it all, because everything we do is driven by you: your passion, your purpose, your potential .

At Colonial Honda , the new and the used car department is a key part of the dealership. It drives sales, supports our service team, and delivers reliable, high-quality vehicles to our customers. This is not just about numbers; it’s about leadership, strategy, and creating an exceptional experience for both your team and the customer.

We are looking for an Automotive Sales Manager who can lead from the front, motivate a high-performing team, and grow the department profitably while delivering an outstanding customer experience. This role is ideal for someone who understands the new and the used vehicle business inside and out and knows how to balance people, process, and performance.

Compensation will be based on skills, experience, and qualifications.

What You Will Be Doing

• Lead, coach, and inspire the new and used car sales team to achieve sales goals


• Set clear expectations and provide ongoing feedback to team members


• Build a positive, customer-focused environment that encourages repeat business


• Oversee inventory, pricing, and merchandising to maximize profitability


• Collaborate with the service and finance departments to enhance customer experience


• Analyze sales performance, trends, and metrics to identify growth opportunities


• Develop and implement strategies that increase market share and department success

What We are Looking For

• Proven experience in new and used car sales and dealership leadership


• Strong leadership and coaching skills with the ability to motivate a team


• Excellent communication and organizational skills


• Results-driven and comfortable making data-informed decisions


• Passionate about delivering a world-class customer experience

Why You will Love Working with Steele Auto Group:

At Steele Auto Group, you are not just joining a company; you are joining a community where you will be empowered to exceed expectations and develop your full potential.

We believe in rewarding hard work and supporting every part of your journey. That is why our Total Rewards package is built to help you thrive, physically, financially, and emotionally. Depending on your role and employment type (full-time, part-time, or term), eligible employees can look forward to, some or, all the following:

• 100% Matched Retirement Savings Plan – Put your future at ease with our employer-matched RSP plan, with a maximum of 4% after just 3 months and a maximum of 5% after 5 years! 


• Flexible Health & Dental Plans – Choose from six cost-shared plans tailored to your lifestyle. Affordable, dependable coverage for the people who matter most. Enjoy peace of mind knowing you and your family are covered. 


• Mental Health & Wellness Support – 24/7 confidential support for you and your family through EFAP.  


• Employee Discounts – On vehicle purchases, parts, and service at any of our locations. 


• Work Boot Reimbursement – Reimbursement immediately, no waiting required! 


• Access to Steele University – you will get engaging, role-specific training; learn anytime, anywhere; track your progress; and earn rewards as you grow your skills! 

While we make every effort to post our rates accurately, some websites may display salary estimates for this position without our involvement. These figures are generated independently for general comparison and are not provided or verified by Steele Auto Group. We look forward to discussing accurate, role-specific compensation details with candidates selected to move forward in the recruitment process.

Steele Auto Group is committed to creating a workplace where your talents are recognized, your growth is championed, and your potential is limitless. We invest in our people, promote from within, and foster a fair, inclusive, and opportunity-rich environment. As part of this commitment, we ensure that every candidate feels valued and supported throughout the recruitment process. If you are contacted for an interview and require accommodation, please let us know. We are here to support you in every step of the way. 

Apply now and start driving your career forward with a team that has your back! 

Located in Halifax, NS

Learn more about us at

We cannot wait to meet YOU! 

How to Apply, it is as easy as 1, 2, 3:  

1. Click the link to apply: Steele Auto Group Careers


2. Sign in (top right corner) and create your profile.


3. Upload your resume

In 2 minutes, the Steele Auto Group career world is right at your fingertips!   

Internal candidates: Please apply through the careers page to ensure you are identified as an internal applicant.

While we strive to post accurate compensation ranges, some external websites may display estimates not verified by Steele Auto Group. Final compensation details will be discussed with candidates selected to move forward.

Steele Auto Group is committed to a fair, inclusive, and supportive workplace. We promote from within, invest in development, and value every candidate’s experience. Accommodation is available throughout the recruitment process; just let us know.

AI Disclosure Statement: At Steele Auto Group, people always come first, even in our hiring process. We do not rely on AI or automated tools to screen candidates. Every application is personally reviewed by real people who take the time to understand each individual’s experience, skills, and potential. Your application matters, because we value the person behind it.