Sales Representative

At Steele Auto Group, work is more than a job. It is a chance to inspire positive impact through every interaction, every vehicle, every journey. Our people are at the heart of it all, because everything we do is driven by you. Your passion. Your purpose. Your potential.

Join Colonial Honda as a Sales Representative and be a part of a team that invests in your success!

Colonial Honda has proudly served the Halifax community for over 40 years , earning a reputation as one of the most trusted Honda dealerships in the HRM. As the first dealership in Canada to achieve Platinum Status in Honda’s Green Dealer Program, we’re committed to sustainability, continuous improvement, and community impact. With a refreshed, modern facility and a dedicated team, we’re proud to call Halifax home, and we’re always looking for ways to grow, give back, and make a positive difference. Join us as a Sales Representative and build a rewarding career with people who care about doing things the right way!

Location - 2657 Robie St, Halifax, NS, B3K 4N9

Why This Role is a Game-Changer

• Earn BIG – Uncapped commissions with potential to exceed $100,000+ annually!


• Guaranteed Stability – Up to your first year, to support your development, Steele Auto Group guarantees a minimum income of $682.69 weekly, unless commissions exceed that amount.


• Growth Opportunities – Build your career in a company that promotes from within and invests in your success.

What You’ll Do

• Be the Face of Innovation – Engage customers, showcase Honda’s VTEC and Honda Sensing tech, and help them find their perfect ride! 


• Crush Sales Goals – Strategically plan and execute sales activities to exceed targets.


• Create Unforgettable Experiences – Provide exceptional service by educating clients on vehicle features and purchase options.


• Seal the Deal – Coordinate test drives, finalize transactions, and ensure seamless vehicle deliveries.


• Collaborate & Innovate – Work closely with finance, service, and management to enhance customer satisfaction and drive success.

What We’re Looking For

• Passion for the Automotive Industry – You love cars and want to share that enthusiasm.


• Sales & Customer Service Experience – At least 1 year in a similar role.


• Energetic & Personable – A polished, professional appearance and a knack for making great first impressions.


• Strong Communicator – Whether in-person, over the phone, or through video, you can connect with clients effortlessly.


• Highly Organized & Self-Motivated – You thrive in a fast-paced environment and never miss a beat.


• Team Player & Go-Getter – You work well with others but also know how to hustle independently.


• Valid Driver’s License – A must-have for test drives and vehicle deliveries.

Why You will Love Working with Steele Auto Group:

At Steele Auto Group, you are not just joining a company; you are joining a community where you will be empowered to exceed expectations and develop your full potential.

We believe in rewarding hard work and supporting every part of your journey. That is why our Total Rewards package is built to help you thrive, physically, financially, and emotionally. Depending on your role and employment type (full-time, part-time, or term), eligible employees can look forward to, some or, all the following:

• 100% Matched Retirement Savings Plan – Put your future at ease with our employer-matched RSP plan, with a maximum of 4% after just 3 months and a maximum of 5% after 5 years!


• Flexible Health & Dental Plans – Choose from six cost-shared plans tailored to your lifestyle. Affordable, dependable coverage for the people who matter most. Enjoy peace of mind knowing you and your family are covered.


• Mental Health & Wellness Support – 24/7 confidential support for you and your family through EFAP.


• Employee Discounts – On vehicle purchases, parts, and service at any of our locations.


• Work Boot Reimbursement – Reimbursement immediately, no waiting required!


• Access to Steele University – you will get engaging, role-specific training, learn anytime anywhere, track your progress, and earn rewards as you grow your skills!

While we make every effort to post our rates accurately, some websites may display salary estimates for this position without our involvement. These figures are generated independently for general comparison and are not provided or verified by Steele Auto Group. We look forward to discussing accurate, role-specific compensation details with candidates selected to move forward in the recruitment process.

Steele Auto Group is committed to creating a workplace where your talents are recognized, your growth is championed, and your potential is limitless. We invest in our people, promote from within, and foster a fair, inclusive, and opportunity-rich environment. As part of this commitment, we ensure that every candidate feels valued and supported throughout the recruitment process. If you are contacted for an interview and require accommodation, please let us know. We are here to support you in every step of the way.

Apply now and start driving your career forward with a team that has your back!

Learn more about us at

How to Apply, it is as easy as 1, 2, 3:

1. Click the link to apply, Steele Auto Group Careers


2. Sign in (top right corner) and create your profile,


3. Upload your resume

In 2 minutes, the Steele Auto Group career world is right at your fingertips!

**If you are an employee of Steele Auto Group, please apply through the careers page to ensure you are flagged as an internal applicant.