Senior Marketing Strategy Expert

Lead marketing strategy and commercialization for National Bank from Edmonton, Montreal, or Toronto in a hybrid specialist position. Shape growth through client, market, and competitive insight.As a Senior Expert, Marketing Strategy and Commercialization, you will work across Product, Client Strategy, Marketing, CRM, NBA, digital channels, and business lines. The permanent, full-time role requires strategic leadership, value proposition development, and integrated launch planning. You will help evolve growth strategies through deep understanding of client behaviours, markets, competitors, and value creation drivers.Key Responsibilities:
Define strategies, objectives, target clients, indicators, and launch approachesIdentify growth, acquisition, loyalty, and engagement opportunitiesDevelop value propositions and strategic offer positioningAdvise leaders on priorities, roadmaps, and investmentsAnalyze initiative performance and recommend adjustmentsRequirements:
Bachelor's degree in business, marketing, economics, or related fieldAt least 15 years of relevant experienceIn-depth marketing, growth, product, or market development experienceExperience influencing managers, executives, or vice-presidentsExperience developing results-driven growth, acquisition, or engagement strategiesBring senior marketing strategy, commercialization, positioning, and stakeholder influence expertise to National Bank's digital and marketing sector.
#J-18808-Ljbffr