Manager, Paid Media

Caseware is one of Canadas original Fintech companies having led the global audit and accounting software industry for over 30 years with more than 500000 users across 130 countries and available in 16 different languages. While you might not have heard of us (yet) over 36000 accounting and audit professionals list Caseware as a skill on their LinkedIn profiles!

As the Manager Paid Media you will own the global strategy and optimization of all paid media campaigns across channels including search social display and programmatic. Youll work closely with regional marketing teams content brand product marketing and sales teams to align campaigns with business goals generate high-quality leads and maximize ROI. This role will directly own and execute paid media campaigns globally including North America EMEA and APAC in close partnership with regional marketing teams.

This is a full-time permanent position.

This is an existing vacancy

Location: This position is available to all applicants residing and eligible to work in Toronto Ontario (hybrid 3x work from office) or US (remote).

What you will be doing:

• Develop and execute multi-channel paid media strategies to drive awareness engagement and pipeline growth globally.
• Provide strategic guidance to regional teams to ensure all global paid media programs meet Caseware requirements and align to business goals and targets.
• Manage and optimize global campaigns across Google Ads Bing LinkedIn Meta programmatic platforms and other relevant channels with direct execution ownership across North America EMEA and APAC.
• Apply AI-powered solutions to automate and enhance campaign performance.
• Collaborate with content and creative teams to develop compelling ad copy visuals and landing pages.
• Develop and deliver timely insightful reports that clearly communicate global performance and strategic opportunities.
• Monitor global performance metrics (CTR CPC CPL ROAS etc.) and provide actionable insights and reporting.
• Lead and execute A/B testing strategies to improve campaign performance.
• Drive consistent and effective execution of audience segmentation conversion hygiene budget pacing frequency capping and tracking.
• Build and execute creative 1:11: few and programmatic campaigns leveraging intent data to reach prospects
• Monitor and analyze global performance of ABM programs providing actionable insights and optimizations based on engagement pipeline influence and revenue outcomes
• Stay current on digital advertising trends platform updates and competitor activity.
• Partner with Marketing Operations and RevOpsto ensure accurate tracking and attribution.

What you will bring:

• 5 years of experience in paid media preferably in B2B SaaS or tech.
• Proven track record of managing six-figure budgets and delivering measurable results.
• Deep expertise in Google Ads LinkedIn Campaign Manager and other paid platforms.
• Strong analytical skills and experience with tools like Google Analytics HubSpot Salesforce or similar.
• Excellent communication and project management skills.
• Experience with account-based marketing (ABM) is a plus.
• Familiarity with the accounting or audit industry is a bonus but not required.

Salary Range:

The annual base salary for this position is between $90000 CAD and $100000 CAD per year.

This role is also eligible for discretionary bonus and/or commission as well as other benefits. Actual pay within the listed range will bedeterminedbased on factors such as transferable skills relevant experience market conditions and primary work location. The posted range is subject to change and may be updated periodically

Whats in it for you:

Innovation is at our core. We work with cutting-edge technology in accounting and financial reporting constantly pushing the boundaries to create impactful software solutions.

We are committed to a collaborative culture where your ideas are valued and knowledge sharing is encouraged within a supportive inclusive team.

Work-life balance is important to us. We offer flexible work options remote opportunities and generous time-off policies to ensure a healthy work-life balance.

We offer competitive compensation including a competitive salary and comprehensive benefits

We are driven by impactful work . Your contributions directly affect how our clients manage financial processes and drive their success.

Recognition and rewards matter to us . We celebrate hard work through recognition programs performance bonuses and opportunities for career growth.

We embrace global opportunities . Work on international projects and collaborate with a diverse global team.

About Caseware:

Casewares cutting-edge software products are meticulously designed for accounting firms corporations and teams are continually collaborating innovating and building upon our existing suite of products. With a customer-focused mindset we are building technology that is shaping what the future of audits financial reporting and financial data analytics will look like.

With a recent strategic investment from Hg Capital in 2020 Caseware is now in its next major growth phase as we double down on the people and products that have made Caseware so successful to date.

One of Casewares core values is Many Voices One Team and with that in mind were dedicated to building teams as diverse as our customers in an equitable and inclusive way. We welcome and encourage candidates of all backgrounds to apply. Should you require accommodations or have any questions at any point during the application or interview process please e-mail our People Operations team at emailprotected.

Background Check:

Any candidates successful in obtaining an offer for a position will need to successfully complete a background check through which typically includes an Identity Verification and Criminal Record Check. Executives and Senior Managers will undergo a Soft Credit Check as well. Candidates residingin the Netherlands and Germany are excluded from undergoing background checks via

Security and Fraud:

Caseware takes the security of candidates seriously. All legitimate communication from us will come from email addresses ending in @ and our open positions are always listed on reputable job boards and on our website We will NEVER ask for payment or financial information from you. If you receive an unsolicited job offer proceed with extreme caution.

We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.

Required Experience:

Manager