Rental Inside Sales Representative (ISR) - Energy

Toromont Cat is looking for a Rental Inside Sales Representative (ISR) - Energy to contribute to the annual growth of rental revenues, including the maintenance of rental equipment, by utilizing both proactive sales strategies and by responding to incoming inquiries via phone, the rental website, and other sources. The ISR also supports external rental account managers, including preparing quotations and coordinating deliveries.

As a Rental Inside Sales Representative (ISR) - Energy, YOU will experience: 

• Work within one of the safest organizations in the industry, where your safety and well-being are our top priorities.


• Be part of a best-in-class equipment dealership, representing the premium CATERPILLAR brand.


• Continuously learn, grow, and develop your skills with Toromont’s internal training teams, focused on your success.


• Receive a competitive total compensation package, including salary, benefits, and incentive programs (based on eligibility).


• Benefit from flexible work schedules and opportunities to work at multiple locations across Eastern Canada.

In a typical workday, YOU will:

• Demonstrate safe work practices in compliance with Toromont’s established standards.


• Build and manage relationships with small to mid-sized customers.


• Support outside sales and directly contribute to achieving annual revenue targets, including handling inbound inquiries, quotations, and logistics coordination.


• Distribute new rental leads and share market intelligence with the team regarding rental trends and competitors.


• Contribute to the development and administration of marketing programs for the Power rental division.


• Prepare rental equipment quotations and occasionally review technical and commercial specifications.


• Maintain the rental management system (IRS) to ensure data quality and accuracy.


• Follow up on quotations and report on win/loss results.


• Assist with accounts receivable collections as needed and help resolve rental-related issues or disputes.


• Participate in rotating after-hours on-call support.


• Maintain related systems such as SalesLink, including call reports, weekly call plans, and other administrative support tasks.

Required Skills and Qualifications:

• Post-secondary education with a technical focus, along with 2 to 5 years of customer-facing experience.


• Technical knowledge of the industry or a related field (power generation, distribution).


• General technical understanding of diesel engines, generators, compressor equipment, and transfer switches.


• Strong customer-focused approach with excellent interpersonal, conflict resolution, and relationship-building skills to collaborate effectively with cross-functional teams.


• Strong communication, organizational, planning, and negotiation skills.


• Ability to meet targets in a fast-paced, demanding environment with constantly changing priorities.


• Business and financial acumen with engaging presentation skills.


• Strong computer skills, including experience with contact management systems and MS Office applications.


• Bilingual (English).

About Toromont Cat Power Systems

Toromont Cat’s Power Systems Group is an industry leader in the supply and integration of prime and standby power generation systems, generator rentals, and marine and industrial engines through the delivery of customized engineering design and assembly services.

A division of Toromont Industries, the Power Systems Division is committed to supporting our customers with power generation solutions, power quality systems, marine and industrial engines, generator rentals, pumps, and temperature control solutions.

Artificial Intelligence (AI) 

Please note that our hiring processes involve the use of artificial intelligence (AI) tools to assist with screening, assessing, or selecting candidates; all final decisions are reviewed by our Talent Acquisition team to ensure fairness and compliance with applicable laws.