Alliance Manager ServiceNow

About Atos Group

Atos Group is a global leader in digital transformation with c. 63,000 employees and annual revenue of c. €8 billion, operating in 61 countries under two brands — Atos for services and Eviden for products. European number one in cybersecurity, cloud and high performance computing, Atos Group is committed to a secure and decarbonized future and provides tailored AI-powered, end-to-end solutions for all industries. Atos Group is the brand under which Atos SE (Societas Europaea) operates. Atos SE is listed on Euronext Paris.

The purpose of Atos Group is to help design the future of the information space. Its expertise and services support the development of knowledge, education and research in a multicultural approach and contribute to the development of scientific and technological excellence. Across the world, the Group enables its customers and employees, and members of societies at large to live, work and develop sustainably, in a safe and secure information space.

Alliance, Analyst & Ecosystem Manager 

Position Overview

The Alliance, Analyst & Ecosystem Manager is a critical member of the Smart Platforms Alliance organisation, supporting global and regional partnership execution with ServiceNow (analyst and other strategic ecosystem partners as needed).

This role drives alliance operations, joint go to market activities, co sell programs, analyst relations, and ecosystem strategy execution.

Working closely with the Global Alliance Lead for Smart Platforms, Global Head of ServiceNow Business and Marketing team, this person ensures strong executive alignment, optimised use of marketing funds, impactful presence at key industry events, and consistent alliance performance management.

Strategic Impact

•    Strengthen the global and regional alliance with ServiceNow through coordinated executive engagement and strategic planning.

•    Drive joint GTM execution and co-sell acceleration to grow pipeline and increase market impact.

•    Maximise Marketing Development Funds (MDF) utilisation to amplify regional and global brand presence.

•    Shape and execute the ecosystem strategy, ensuring Atos is well-positioned within the ServiceNow partner landscape.

•    Support analyst relationships to improve market perception, influence evaluations, and support leadership positioning.

•    Support regional teams to deliver consistent alliance performance, customer engagement, and event participation.

Key Responsibilities

1. Executive Alignment & Governance

•    Coordinate global and regional executive alignment between Atos and ServiceNow leadership teams.

•    Drive the operational rhythm of the alliance—QBRs, EBCs, joint account planning sessions, governance meetings.

•    Track and report alliance KPIs, revenue contribution, pipeline progress, certifications, and capability metrics.

2. Joint GTM (Go to Market) Execution

•    Translate global alliance strategy into actionable regional GTM plans.

•    Develop joint value propositions, campaign assets, and solution messaging in partnership with GTM and Value Engineering teams.

•    Support market activation across industries, regions, and priority accounts.

•    Drive priority accounts team engagement from ServiceNow and Atos side for better account level GTM.

3. Co-Sell Program Management

•    Drive participation in ServiceNow co-sell programs (co sell opportunities, deal registration, incentives).

•    Ensure smooth processes for qualification, documentation, and reporting.

•    Partner with Sales and Pre Sales teams to accelerate co sell deal velocity and conversion.

4. Marketing Development Funds (MDF) Planning & Execution

•    Work with Marketing team to support global and regional MDF requests, approvals, and utilisation.

•    Along with Marketing team, plan and execute MDF-funded activities such as:

Campaigns
Events
Workshops
Webinars
Thought leadership

•    Track ROI, lead generation, opportunity impact, and compliance with ServiceNow guidelines.

5. Regional Alliance Support

•    Serve as the primary point of contact for regional sales, pre-sales, and delivery teams regarding alliance operations.

•    Localise global alliance assets for regional needs.

•    Support regional bid teams with joint value messaging and ServiceNow partner alignment.

6. Event Participation & Executive Presence

•    Collaborate with marketing team to support Atos participation in major ServiceNow events, such as: 

Knowledge
AI Summit
Partner Kick-offs
Industry forums

•    Support speaking sessions, booth planning, customer engagements, and executive meetings.

7. Analyst Management & Thought Leadership

•    Manage relationships with key industry analysts covering digital platforms, ServiceNow, and workflow transformation.

•    Support briefing materials, submissions for analyst evaluations, and reports.

•    Track competitive insights and ensure relevance in analyst discussions.

8. Ecosystem Strategy & Execution

•    Support the shaping and execution of Atos’ ecosystem strategy for Smart Platforms.

•    Identify strategic partnership opportunities including ISV, and integration potential around ServiceNow.

•    Track competitive partner activity and market movements within the ecosystem.

9. Reporting, Insights & Operations

•    Maintain dashboards on alliance KPIs, co-sell metrics, MDF utilization, event impact, and analyst activity.

•    Provide actionable insights to Sales, GTM, Portfolio, and Delivery leadership.

•    Ensure smooth integration between alliance, marketing, GTM, and sector teams.

Required Experience & Capabilities

•    Strong experience in Alliance Management, Partner Programs, Analyst Relations, or GTM operations in a technology environment.

•    Familiarity with ServiceNow ecosystem, partner programs, or enterprise SaaS alliances (preferred).

•    Experience supporting co-sell motions and working directly with sales or business development teams.

•    Understanding of marketing operations, MDF processes, and event execution.

•    Excellent relationship-building skills with the ability to influence globally and across organizational boundaries.

•    Strong communication and storytelling skills—comfortable interacting with senior executives.

•    Experience preparing materials for analyst briefings, evaluations, and partner governance meetings.

•    Highly organised, detail-oriented, and effective at program and stakeholder management.

•    Ability to work across regions in a matrixed global organization.

What We Offer

•    Opportunity to work at the centre of a strategic global partnership with ServiceNow.

•    Role with significant visibility across executive leadership, GTM, delivery, and partner organizations.

•    Ability to shape ecosystem strategy and influence market positioning in a fast-growing domain.

•    Access to global events, strategic co-sell initiatives, and cross-industry collaboration.

•    Competitive compensation and opportunities for advancement within alliance, GTM, or ecosystem leadership tracks.

•    Investment in your professional development and growth