Director Of Commercial Growth Strategy

Lead ProAll’s commercial strategy from Olds, Alberta or remotely, using sales leadership and market expansion expertise to drive sustainable growth.As Director of Sales and Marketing, you will lead Sales and Marketing teams while aligning commercial activity with corporate objectives. The position oversees revenue growth, profitability, customer retention, dealer networks, and new-market expansion. You will guide strategic initiatives across assigned territories and support a high-performing commercial organization.Key Responsibilities:
Develop annual and multi-year commercial growth strategiesDrive revenue, market share, and profitability across territoriesLead Sales and Marketing teams through coachingOversee branding, lead generation, trade shows, and engagementStrengthen dealer networks and customer relationshipsRequirements:
Minimum 10 years’ sales, marketing, or commercial leadership experienceSuccess leading multi-regional or international sales organizationsFinancial acumen in forecasting, budgeting, pricing, and P&L managementDealer network experience within capital equipment industriesExcellent communication, presentation, and leadership skillsBring commercial leadership, financial acumen, and dealer network expertise to ProAll’s growth strategy from Alberta or remotely.
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