B2b Brand Program Manager

Lead PayPal’s B2B brand programs using rigorous planning, creative judgment, and cross-functional collaboration across a balanced hybrid work model.As Brand Program Manager, you will own integrated programs from approved brief through launch. You will manage external creative agencies, build roadmaps, and coordinate marketing, product, social, communications, web, and events. The work keeps merchant needs central while improving delivery standards.Key Responsibilities:
Own brand and creative programs through launchBuild timelines, approval gates, dependencies, and risk plansManage agency onboarding, feedback, scope, and delivery accountabilityDevelop scalable intake and review workflowsApply AI workflows to improve collaboration and documentationRequirements:
Five-plus years of program management experienceBachelor’s degree or equivalent education and experienceExperience managing external creative agenciesExperience delivering cross-functional, multi-workstream programsKnowledge of B2B digital channels and collaboration toolsBring program management, agency leadership, and brand standards expertise to PayPal’s merchant-centered B2B marketing work.
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