Lead Visual Designer (Hybrid role)

Lead Visual Designer

Toronto, ON or Vancouver, BC (Hybrid) · Full-Time

Cansel Group is a leading provider of geospatial and construction solutions, delivering advanced technology, software, and services that empower customers to capture, manage, and leverage data to drive better business outcomes.

ABOUT THE ROLE

Cansel Group is looking for a seasoned, execution-driven Lead Visual Designer to anchor our in-house creative team. This is a senior production role for a designer who can own a project from brief to delivery, maintain brand precision across a growing multi-entity portfolio, and help elevate the designer beside them.

You’ll sit between our Visual Designer and Creative Supervisor – the person who makes the team run. You’ll produce at a high level, make independent creative decisions within established direction, and serve as the first line of quality assurance before work reaches final approval. You’ll also lead and mentor the Visual Designer, raising the quality floor across the team.

Cansel Group supports 5 business units – Cansel Group, Cansel, BuildingPoint Canada, Trinitec, and CSDS – across a wide range of marketing channels and output types. With BuildingPoint Canada’s marketing now being brought in-house, demand is growing and this role is critical to keeping quality high and production capacity intelligently distributed.

The north star for this role is simple: deliver production-ready creative that is brand-accurate, on time, and good enough the first time. Every asset you touch should reflect the standards of the team - and leave the Visual Designer better than you found them.

WHAT YOU’LL OWN

  Design Execution s Production

• Own complex design projects end-to-end – from creative brief through to final, production-ready delivery across email, print, web, social, and


• Produce high-quality marketing assets across all 5 Cansel Group business units - email campaigns, lead gen forms, trade show materials, e-commerce visuals, brochures, publications, internal materials, and vehicle fleet


• Apply brand guidelines with precision and consistency, particularly across multi-brand outputs where accuracy matters more than


• Manage production file organization and handoff standards - clean, organized asset libraries the broader team can


• Contribute to priority improvement areas: e-commerce product detail pages (PDPs), social media visual quality, and branch design consistency.

Mentorship / Team Leadership

• Lead and mentor the Visual Designer – clear direction, constructive feedback, and day-to-day guidance without formal management authority.


• Review and quality-check the Visual Designer’s output before it escalates to the Creative Supervisor - you’re the first line of creative


• Support the Visual Designer’s skills development through regular collaboration and knowledge-sharing.


• Help triage and distribute incoming work requests in coordination with the Creative

Creative Collaboration s Decision Making

• Make independent creative decisions within established brand direction – no handholding required at every


• Collaborate primarily within the internal creative team, escalating to the Creative Supervisor for final


• Participate in creative reviews and team check-ins, raising production or capacity concerns

WHAT SUCCESS LOOKS LIKE - FIRST G0 DAYS

• Fully oriented across all 5 business unit brand systems and asset


• Independently delivered production-ready assets across at least three output types (e.g. email, print, social).


• Established a working mentorship rhythm with the Visual Designer - regular feedback touchpoints and clear output standards in place.


• Managing concurrent projects across multiple business units without bottlenecks or missed


• Contributed meaningfully to at least one priority improvement area: e-commerce PDPs, social media visual quality, or branch design consistency.

WHAT WE’RE LOOKING FOR

Must-Haves

• 5+ years of experience in a graphic design, visual design, or equivalent production role


• Expert proficiency in Adobe Creative Suite - Illustrator, InDesign, Photoshop, Acrobat, and Premiere (or equivalent video platform)


• Strong command of design across all key marketing channels: email, web, social, print, and video


• Proven ability to apply and maintain brand systems with precision across multiple brand identities simultaneously


• Production-ready file discipline - you know bleed, colour profiles, asset sizing, and format optimization by heart


• Mentorship experience or demonstrated willingness to lead - patient, constructive, invested in others’ growth


• Excellent project management instincts - you manage your own pipeline, flag issues early, and hit deadlines


• Post-secondary education in Graphic Design, Visual Communications, or related field


• Portfolio demonstrating breadth across print, digital, social, and email

Nice-to-Haves

• Experience in B2B, technology, construction, or multi-brand/agency environments


• Motion design, basic animation, or social video production skills


• Familiarity with project management tools (Monday.com, Asana, or similar)


• Proficiency with AI design tools (Adobe Firefly, Canva AI) for production efficiency


• Bilingual English/French - a genuine asset given Cansel’s national presence

THE NON-NEGOTIABLE

You own your work.

We’re not looking for someone who waits to be told what to do or needs sign-off at every step. We want a designer who reads a brief, makes smart independent decisions, delivers work that’s right the first time, and holds themselves accountable to the brand and the team around them. If something’s off brand, you catch it before anyone else does. If a deadline is at risk, you say so before it becomes a problem. This role is for someone who takes genuine pride in craft – and finds real satisfaction in helping the person next to them get better.

ROLE SUMMARY