Performance Marketing Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Performance Marketing Manager based in Canada (Remote). The Performance Marketing Manager will own the strategy, execution, and performance of paid media campaigns, driving qualified leads and measurable pipeline growth across North America and the UK. This role combines hands-on campaign management with budget ownership, data analysis, and continuous conversion optimization. You will oversee paid search, paid social, retargeting, intent-driven advertising, and account-based campaigns while ensuring every investment contributes to business outcomes. Working closely with demand generation, SEO, sales development, content, and web teams, you will connect audience strategy with compelling campaigns and high-converting digital experiences. You will also build a rigorous testing and attribution approach, using insights to improve lead quality, reduce acquisition costs, and support sustainable growth. This is an opportunity to shape a sophisticated, multi-channel performance marketing function within a collaborative, remote-first environment. Accountabilities: You will take end-to-end ownership of paid media performance, from campaign strategy and execution to budget allocation, conversion optimization, and pipeline reporting. Your responsibilities will include: - Paid Search and Paid Social - Manage paid search campaigns across Google Ads and Microsoft Advertising, including account structure, keyword and match-type strategy, negative keywords, bidding, ad copy, extensions, and budget pacing. - Lead paid social campaigns, primarily through LinkedIn Campaign Manager, developing audiences by segment and job title and managing lead-generation and conversion initiatives. - Test additional platforms such as Meta, Reddit, and emerging advertising channels, using clear hypotheses, success criteria, and thresholds for scaling or discontinuing campaigns.

- Manage paid placements on review and buyer platforms such as G2, Gartner Peer Insights, and Capterra, evaluating performance against consistent return expectations. - Coordinate paid and organic search strategies to minimize cannibalization and ensure paid campaigns cover relevant opportunities not yet captured through organic rankings. - Maintain campaign tracking standards in HubSpot, including UTM conventions, campaign records, and lead-source accuracy. - Monitor paid media trends, new advertising opportunities, and product developments to keep campaigns relevant and effective. - Retargeting, Intent-Driven and Account-Based Advertising - Develop retargeting campaigns across web, LinkedIn, and other social platforms, tailoring messaging to different audience and funnel stages. - Convert intent signals from platforms such as ZoomInfo and G2 into advertising audiences to reach accounts actively researching relevant solutions or evaluating competitors. - Coordinate account-based display and social campaigns with the sales development team's target account lists to reinforce outbound prospecting. - Evaluate account-based marketing platforms based on their ability to generate sales-accepted meetings, recommending adoption only when pilot results demonstrate sufficient value. - Conversion Rate Optimization and Landing Pages - Lead conversion rate optimization for paid traffic across landing pages, forms, demo requests, contact paths, and the overall post-click experience. - Collaborate with the wider demand generation team to improve conversion experiences across organic, outbound, and event-driven traffic. - Establish a continuous testing program covering headlines, offers, form length, page structure, and supporting proof points. - Use analytics, heatmaps, and session-recording tools to identify friction and measure the impact of changes.