Senior Growth Marketing Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Growth Marketing Manager based in Canada . As Senior Growth Marketing Manager, you will take ownership of customer acquisition strategy and drive sustainable growth for a flagship SaaS product. You will lead the development and execution of a comprehensive growth strategy spanning paid media, SEO, mobile applications, analytics, and lifecycle marketing. Managing a multi-million-dollar acquisition budget, you will identify investment opportunities, optimize marketing performance, and build scalable acquisition systems. Working closely with cross-functional teams, you will turn data-driven insights into actionable strategies that improve customer acquisition efficiency and business performance. You will also lead experimentation initiatives, oversee forecasting, and influence key commercial decisions. This is an exciting opportunity for an experienced growth marketing professional to combine strategic leadership with hands-on execution in a dynamic, globally distributed technology environment. Accountabilities - Growth Strategy: Define and lead the overall customer acquisition strategy, establishing annual and quarterly growth plans across web, iOS, and Android platforms. - Strategic Investment: Identify and prioritize growth opportunities based on business impact, customer acquisition costs, return on investment, and long-term scalability. - Paid Acquisition: Manage a multi-million-dollar marketing investment across paid search, paid social, display advertising, affiliate marketing, app stores, and emerging acquisition channels. - Performance Optimization: Partner with paid media specialists to establish channel strategies, allocate budgets, monitor results, and continuously improve campaign effectiveness.

- Experimentation and Conversion: Develop and manage an experimentation roadmap, prioritizing high-impact tests across landing pages, messaging, onboarding, pricing, and conversion funnels. - Analytics and Forecasting: Own acquisition forecasting and performance planning while collaborating with analytics teams to strengthen measurement frameworks, attribution models, dashboards, and reporting. - Cross-Functional Collaboration: Provide strategic direction to SEO and growth analytics initiatives while coordinating with product marketing and lifecycle marketing teams to align acquisition efforts with broader business objectives. - Executive Reporting: Present growth performance, forecasts, investment recommendations, and strategic insights to senior leadership, translating complex data into clear business decisions. - Continuous Improvement: Challenge existing assumptions, identify emerging growth opportunities, and promote a culture of experimentation and evidence-based decision-making. Requirements - At least 10 years of professional experience in growth marketing, performance marketing, or digital marketing, ideally within SaaS, product-led growth (PLG), or subscription-based businesses. - Proven track record of developing and owning customer acquisition strategies that deliver measurable business growth. - Demonstrated experience managing substantial paid media budgets, preferably exceeding $10 million. - Strong expertise in performance marketing, acquisition economics, budget allocation, and multi-channel optimization. - Excellent analytical capabilities, including forecasting, experimentation, performance measurement, and data interpretation. - Deep understanding of digital acquisition across websites, mobile applications, and app-based ecosystems. - Experience influencing and aligning cross-functional teams without necessarily having direct management responsibility.