Performance Marketing Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Performance Marketing Manager based in Canada. The Performance Marketing Manager will lead the strategy, execution, and optimization of paid media campaigns, driving measurable growth in qualified leads and revenue across North America and the UK. This role combines hands-on expertise in paid search and paid social with retargeting, intent-based advertising, and account-based marketing initiatives. You will also lead conversion rate optimization, improving landing pages and post-click experiences to maximize campaign performance. Working closely with demand generation, SEO, content, sales development, and web teams, you will connect marketing activity to tangible business outcomes. Through disciplined budget management, testing, and attribution, you will help scale paid-sourced pipeline while improving efficiency and supporting a broader, diversified demand generation strategy. Accountabilities: Own the full paid media strategy and manage campaigns across multiple channels and markets, ensuring that every investment contributes to qualified pipeline and measurable business growth. Key responsibilities include: - Manage paid search campaigns across Google Ads and Microsoft Advertising, including account structure, keyword strategy, bidding, ad copy, extensions, negative keywords, and budget pacing. - Lead paid social campaigns through LinkedIn Campaign Manager, developing targeted audiences and running lead-generation and conversion campaigns. - Test additional advertising channels, including Meta, Reddit, and emerging platforms, using clear hypotheses, success criteria, and performance thresholds. - Manage paid placements on review and buyer platforms such as G2, Gartner Peer Insights, and Capterra, evaluating their contribution against consistent return-on-investment targets.

- Coordinate paid and organic search strategies with the SEO team to reduce keyword cannibalization and capture opportunities where organic visibility is limited. - Build and optimize retargeting campaigns across web, LinkedIn, and social platforms, adapting messaging to different audience segments and funnel stages. - Convert intent signals from platforms such as ZoomInfo and G2 into advertising audiences, reaching potential buyers and accounts actively researching relevant solutions. - Develop account-based display and social campaigns aligned with sales development target-account lists, ensuring coordinated advertising and outbound activity. - Evaluate account-based marketing platforms and recommend new solutions only when pilot results demonstrate measurable value. - Lead conversion rate optimization for paid traffic, improving landing pages, forms, demo-request paths, and the overall post-click experience. - Run structured A/B and multivariate testing programs, documenting hypotheses, results, and next steps while sharing successful practices across the demand generation team. - Collaborate with web developers, designers, and content specialists to build and launch effective landing pages and campaign experiences efficiently. - Maintain campaign tracking and attribution through HubSpot, Google Analytics 4 (GA4), and Salesforce, ensuring accurate UTM standards, campaign data, and lead-source information. - Own the paid media budget, conduct monthly forecasts, assess channel-level returns, and reallocate investment toward campaigns generating qualified pipeline. - Deliver weekly performance reporting covering spend, MQL volume, cost per MQL, sales acceptance, Proposal-stage progression, and closed-won results by channel, campaign, and market. - Use AI tools to support ad copy development, audience research, campaign analysis, and quality assurance while independently validating automated campaign performance.