Director Lifecycle Marketing And Seo

Lead lifecycle marketing and organic acquisition from Canada in a remote-first role spanning Braze, SEO, and customer growth.As Director, Lifecycle & Organic Growth, you will lead two critical growth functions and manage a team of seven. You will guide acquisition, activation, engagement, retention, and revenue contribution through experimentation and operational excellence. Cross-functional work with Product, Data, Engineering, Legal, and Marketing supports measurable, compliant growth.Key Responsibilities:
Define strategy, roadmap, targets, and performance outcomesLead onboarding, activation, retention, reactivation, and customer communicationsDrive SEO, technical SEO, GEO, ASO, and content marketingEstablish incrementality measurement, control groups, and experimentationManage lifecycle operations, Braze, vendors, and owned channelsRequirements:
10+ years in lifecycle marketing, CRM, or customer retentionAt least four years managing managers and marketing teamsAdvanced Braze, segmentation, Liquid, and customer data integration experienceStrong SEO, ASO, analytics, and SQL capabilitiesRegulated-industry experience and Canadian marketing compliance knowledgeShape measurable customer growth through lifecycle strategy, organic acquisition, experimentation, Braze, and compliant marketing operations.
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