Analyst, Lifecycle Marketing

Find Your Limitless with Reliance
By joining Reliance as an Analyst, Lifecycle Marketing, you’ll become an important Team Member and will be provided with the tools you need to succeed. We have ambitious growth plans and are looking for Team Members who want to grow with us. At Reliance, we pride ourselves on the fact that we provide limitless opportunities for growth and we encourage it by rewarding our Team Members for their success in many ways. If you’re ready to find your limitless – join us!What do we offer?
The tools you need to succeed – including the tools for the job as well as training and development programsA successful and knowledgeable team to be part of and learn fromCompetitive base pay plus the ability to earn more tied to your success – the only limit is your potentialA great benefits plan for you / your familyCareer paths so you can advance in the companyAwarded Canada’s Most Admired Corporate Cultures with a proudly diverse and inclusive teamWhat will you do?
Customer Segmentation & Audiences:
Own customer segmentation and audience building for all lifecycle email, SMS and push programs.Write and maintain SQL to build, refresh and validate segments using customer, CRM and billing data.Refresh and check every segment before each send to make sure the right customers receive the right message.Develop behaviour-based and propensity segments, building on RFM (recency, frequency, monetary) foundations, to improve targeting and relevance.
Journey & Automation Builds:
Build, launch and maintain customer journeys and automations in our messaging platform, from onboarding and renewal to upsell and win-back.Configure triggers, decision logic and personalization using platform scripting such as AMPscript or Liquid.Run thorough QA on every journey, including data, logic, rendering and seed testing, before it goes live.Keep suppression logic accurate so customers aren’t over-messaged and consent preferences are always respected.Work toward automating every stage of the customer plan lifecycle.
Data Feeds & Integration:
Manage audience data feeds from CRM, billing and our customer data platform into the messaging platform.Monitor feed health and resolve data issues before they affect customer communications.Partner with IT and the Web Admin on integrations, data movement and access.
Performance Reporting:
Own lifecycle performance reporting across journeys and campaigns in Power BI or Looker.Check journey health weekly and flag drops in delivery, engagement or conversion.Translate results into clear recommendations for the Lifecycle Specialist and leadership.Support hold-out and A/B tests that measure the incremental value of lifecycle programs.
Vendor Management & Collaboration:
Manage day-to-day relationships with our messaging platform support team and email build agency, including briefs, timelines and quality.Work closely with the Lifecycle Specialist on journey strategy and the send calendar, and with the YouTube & Content Specialist on email content.Provide backup coverage for billing communications alongside the Marketing Data & Billing Comms Specialist during leave or vacancies.Document segments, journeys and processes so the work can be covered and handed over smoothly.
What do you bring?
Bachelor’s degree in Marketing, Business, Analytics, Computer Science, Information Systems, or a related field.3–5 years of experience in marketing automation, Salesforce Marketing Cloud, lifecycle marketing, or marketing data roles.Strong SQL skills, with experience in BigQuery, Snowflake, or similar data platforms.Hands‑on experience building journeys and automations in an enterprise messaging platform such as Salesforce Marketing Cloud, Braze, Adobe Journey Optimizer, or similar.Experience with platform scripting languages such as AMPscript or Liquid.Solid understanding of segmentation methods, including RFM, with exposure to propensity or predictive models.Experience working with CRM and billing data, including joining and validating data across systems.A rigorous approach to data QA and testing.Experience building reports and dashboards in Power BI, Looker, or similar tools.Experience with a customer data platform is an asset.Working knowledge of CASL and consent management.Experience managing vendors or agencies is an asset.Strong communication skills and the ability to explain data findings to non-technical colleagues.Experience leveraging AI-enabled tools to improve workflows and analysis is considered an asset.Experience in home services, subscription businesses, utilities, telecommunications, or other complex B2C industries is considered an asset.Why Reliance?
As a leader in home services and energy efficient solutions for over 60 years, Reliance Home Comfort® (Reliance) is committed to being the Destination of Choice by delivering exceptional experiences for customers seeking comfort and team members seeking a rewarding, inclusive workplace. With over 2 million customer relationships, Reliance is a trusted source and has become one of Canada’s largest providers of water heaters, furnaces, heat pumps, air conditioners, water purification, plumbing, protection plans, smart home, electrical, and EV chargers. Headquartered in Toronto, Reliance employs a workforce of over 2,700 Team Members across 28 branches in Canada and two locations in the United States. Reliance has been certified as a Great Place to Work in 2024 and has been recognized as one of Canada's Most Admired Corporate Cultures by Waterstone Human Capital, for eight consecutive years since 2016. Reliance remains focused on sustainability, workplace safety, diversity, inclusivity, and prudent governance.This posting is for an existing vacancy.We use AI enabled tools to support parts of our selection process;
however, every hiring decision is reviewed and finalized by our people.Reliance Home Comfort is an equal opportunity employer. We welcome and encourage applications from candidates of all backgrounds including minorities and those with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.For more information, please visit
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