Lifecycle Marketing Manager Braze
Baselane
Lead lifecycle marketing at Baselane in a hybrid Toronto role, using Braze and customer data to activate users and grow lifetime value.As Lifecycle Marketing Manager, you will own programs spanning activation, engagement, and revenue expansion. You will build campaigns across email, push notifications, SMS, and in-app messaging. The work connects product, sales, support, account management, and performance marketing around measurable customer outcomes.Key Responsibilities:
Own lifecycle strategy and execution from activation through expansionBuild multi-channel campaigns across email, push, SMS, and in-appCreate automated nurture workflows and programs in BrazeSegment and prioritize Baselane’s highest-value customer groupsDrive activation, engagement depth, and ARPU growthRequirements:
Five or more years of lifecycle marketing experienceExperience scaling programs with measurable business outcomesDeep proficiency in Braze, Iterable, HubSpot, or similarStrong segmentation, behavioral analytics, and data interpretation skillsExcellent customer-facing writing and cross-functional communicationApply lifecycle strategy, Braze automation, segmentation, and analytics to grow valuable customer relationships at Baselane.
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Own lifecycle strategy and execution from activation through expansionBuild multi-channel campaigns across email, push, SMS, and in-appCreate automated nurture workflows and programs in BrazeSegment and prioritize Baselane’s highest-value customer groupsDrive activation, engagement depth, and ARPU growthRequirements:
Five or more years of lifecycle marketing experienceExperience scaling programs with measurable business outcomesDeep proficiency in Braze, Iterable, HubSpot, or similarStrong segmentation, behavioral analytics, and data interpretation skillsExcellent customer-facing writing and cross-functional communicationApply lifecycle strategy, Braze automation, segmentation, and analytics to grow valuable customer relationships at Baselane.
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Vacancy posted 1 hour ago
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