Marketing and Social Media Coordinator, EBOX

The Marketing and Social Media Coordinator contributes to the implementation of EBOXs multi-channel marketing strategies. Working closely with the Senior Marketing Manager this individual coordinates customer acquisition marketing activities and social media initiatives to ensure a strong and engaging brand presence. They are responsible for maintaining brand consistency across all digital platforms communication channels and marketing tools used by the company.

Key Responsibilities

• Maintain an active and consistent brand presence across social media platforms and coordinate community management projects.
• Manage and execute an editorial calendar for organic social media content across platforms as well as other promotional marketing activities.
• Identify and monitor emerging social media trends to anticipate potential opportunities.
• Analyze the performance of organic content provide recommendations based on results and prepare performance reports.
• Support the marketing team in the creation organization and tracking of advertising and promotional campaigns.
• Create and manage engaging content and visual assets for social media posts newsletters and the company website.
• Update the website and optimize content to improve engagement and increase conversions including content creation image descriptions and related elements.
• Coordinate the production of promotional materials and merchandise for events and sponsorships.
• Act as a liaison between customer service teams and external agencies to resolve issues arising on social media while maintaining customer satisfaction and protecting the brands online reputation.
• Apply SEO best practices to web content to drive qualified traffic improve customer experience and increase the companys visibility in search engine results.
• Assist with the planning and execution of special events and represent the company at events when required. Collaborate with external agencies and internal teams to develop and implement promotional tactics.
• Monitor competitors and industry best practices across Canada to improve brand positioning.

Location: Hybrid work arrangement.

Qualifications

• Bachelors degree in marketing Communications or a related field; or a Certificate in Community Management and social media; or equivalent relevant training.
• Minimum of five (5) years of experience in a similar role.
• Fluent bilingualism (English and French) both spoken and written.
• In-depth knowledge of social media platforms such as Meta X (formerly Twitter) LinkedIn YouTube TikTok Snapchat and their respective advertising platforms.
• Experience in content creation.
• Customer service experience is considered an asset.
• Strong ability to manage multiple projects simultaneously.
• Proficiency in Google Analytics 4 (GA4) and performance management tools.
• Proficiency with Microsoft Office Suite (Word Excel PowerPoint etc.).
• Knowledge of graphic design software (Photoshop Illustrator Canva etc.) video editing tools (Final Cut Pro Adobe Premiere Pro After Effects etc.) and Content Management Systems (CMS).
• Excellent writing and communication skills.
• Strong critical thinking and sound judgment.
• Excellent teamwork and collaboration skills.
• Creative curious and interested in emerging digital and social media trends.
• Strong adaptability prioritization and problem-solving skills.
• Excellent organizational skills and attention to detail.
• Versatile proactive self-motivated and capable of working independently.
• Availability to travel for events and occasionally follow up outside regular business hours.

Required Experience:

IC