Assistant Vice President Promotional Strategy

Shape CTR promotional strategy at Canadian Tire Corporation using pricing, customer value, and AI-enabled promotion capabilities across Canada.The Assistant Vice President leads strategy, planning, and performance for CTR promotional programs. This senior leader owns promotional choices and governance while connecting Triangle loyalty, Digital activation, price value initiatives, and customer-centric growth. The mandate includes financial productivity, operational execution, stakeholder management, and team development.Key Responsibilities:
Translate CTR promotion strategy into annual promotional plansSet promotional roles, depth, frequency, placement, and incentivesBalance sales, margin, returns, Triangle value, and perceptionManage calendars, events, categories, channels, and customer prioritiesLead governance, performance management, automation, and team capabilityRequirements:
Experience leading promotional strategy and program decisionsAbility to manage enterprise stakeholders and executive escalationStrength in pricing, performance management, and customer valueUnderstanding of AI-enabled tools, workflows, and guardrailsLeadership capability in analytics, storytelling, and systems thinkingLead CTR promotions through pricing discipline, AI-enabled optimization, customer focus, and evidence-based performance management at Canadian Tire Corporation.
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