Vice President Paid Media Strategy

Lead paid media strategy and performance marketing at Viral Nation, combining AI/ML optimization with hands-on expertise across social, search, retail media, and programmatic.The Vice President, Paid Media works with senior team members to execute client strategies and deliver measurable results. This leader oversees accounts, advances campaign automation, connects creator-led content with performance marketing, and strengthens business operations. The position also develops teams, offerings, processes, and resourcing for sustainable growth.Key Responsibilities:
Lead paid and performance marketing strategy, performance, and business growthOversee accounts and execute advanced performance marketing initiativesIntegrate AI/ML bidding, pacing tools, and campaign automation systemsAudit Meta, Google Ads, TikTok, Amazon, and programmatic accountsDevelop operating plans, workflows, offerings, and resourcing strategiesRequirements:
Advanced expertise in performance marketing and e-commerceExperience with paid social, search, retail media, and programmaticAbility to advance AI-driven optimization and measurementCapability to evaluate team structures, processes, and workflowsLeadership experience developing teams and aligning strategic capabilitiesShape Viral Nation’s paid media growth through strategic leadership, AI/ML optimization, technical audits, and measurable client performance.
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