Senior Manager Marketing and Public Relations

Job Responsibility:

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We look forward to hearing from you!

Position Highlights

ICBC's Customer Experience and Public Affairs division is seeking a Senior Manager Marketing & Public Relations. Reporting to the Director of Marketing & Communications, this role will lead the development and execution of a corporate-wide external communications strategy aligned to ICBC's brand vision.

Key Responsibilities

• Oversee media relations, creative services, social media, and marketing communications planning teams to enhance public perception of the organization.
• Manages a team of managers (four direct reports).
• Ensure the alignment and integration between teams so that ICBC is speaking in one voice across owned, earned and paid channels.
• Oversee ICBC's brand governance, including standards.
• Oversee the relationships with brand and creative, media services, and social media agencies.
• Along with the Director, you will provide strategic advice to executives and the board on brand perception and strategy.

Position Requirements

• An undergraduate degree in a relevant field and at least 10 years of senior-level experience working within a crown corporation, government, or complex multi-stakeholder organization.
• At least 5 years of experience leading a team of senior staff or managers, motivating them to ensure an engaged, high-performing team.
• Marketing and communications leader with proven experience in improving brand perception.
• Results oriented, driven to produce high-quality, social first campaigns and constantly measuring performance for continuous improvement.
• Experience directing media relations and issues management, including leading crisis communications.
• Established relationships with key media and government communications staff.

About us:

At ICBC, it's our job to make sure the car insurance system works for all British Columbians, today and in the future. If you want to make the most of your skills and expertise while growing your career, we want you. A career at ICBC is an opportunity to be part of a talented, diverse and inclusive team that is driven to serve its customers and community. You can expect a competitive salary, comprehensive benefits and a collaborative work environment. If you are reliable and dependable, contact us today to be part of our talented and diverse team as we work together to create an insurance system we can all be proud of.

Work arrangements defined:

• Hybrid 8 - you will work a minimum of 8 days in a 4-week period at your primary office headquarters (typically 2 days per week). The remaining days will be remote within British Columbia.
• This hybrid role is based in North Vancouver, with some travel for key meetings.

ICBC provides comprehensive benefit coverage to all eligible employees including a defined benefit pension plan and 4 weeks' vacation, plus Wellness Days.

• Three options available for your health and dental coverage
• Employee and Family assistance program (wellness support)
• Basic group life insurance
• Voluntary group life insurance
• Critical Illness insurance
• Sick leave plan - 100% of pay for a period of a maximum of 8 weeks
• Long term disability plan
• Pension plan - defined benefit pension plan that pays a benefit to you or your beneficiary upon termination, death, or retirement.

We invite you to apply today and find out why employees recommend ICBC to their friends and family as an excellent place to work. We value and seek to maintain an environment of Collaborative, Supportive, Straightforward, and Knowledgeable team. Come join us at one of BC's Top Employers!

Only candidates legally entitled to work in Canada will be considered for this position.