Product Manager

It’s more than just a career; it’s a passion. While we love our vehicles, we recognize that it’s the people behind them who truly make them exceptional. We cherish our open and speak-up culture, embrace our commitment to social responsibility, celebrate diversity, innovate boldly, take pride in what we do, and thrive together as a team.

At Volkswagen Group Canada, Inc. we value initiative, creativity, teamwork, and high performance within a dynamic and engaging environment. Our shared goal across all departments and brands is to uphold superior standards and provide a consistent, outstanding brand experience.

Why Join Us?

• Competitive compensation and comprehensive benefits
• Opportunities for growth and development
• A flexible, collaborative work culture
• The chance to work with innovative Volkswagen and Audi vehicles

Bring your passion and ideas to a team that’s shaping the future of mobility. Apply today and drive your career forward with Volkswagen Group Canada, Inc.

Role Description

The Product Planner is tasked both with the management of product portfolios for select series models, as well as development of long-term cross-car line portfolio and pricing strategy for the Volkswagen Brand within the Canadian market. The incumbent will lead development of proposals and receive approval of market required lifecycle measures for assigned portfolio and also ensures initiation of the input and implementation of approved product strategies into various areas within VWC

Duties & Responsibilities

• Develop offer structure (packaging & pricing strategy) for assigned model line(s) to achieve VWC sales and profitability objectives, taking into account customer needs and various market forces
• Ensure products adhere to predetermined pricing strategy relative to competitors, balancing against sales & profitability targets
• Coordinate internal approval of proposals with Sales, Controlling (Finance), and executive leadership
• Develop proposals for future model actions supported by market research and sound financial analysis
• Recommend market-driven mixes for the assigned models including trim structure, optional packages, powertrain, transmission, and colour offerings; balance market needs against overall complexity to maximize sales efficiency
• Represent Canadian market and its needs in meetings with VW Group stakeholders (region, factories, headquarters, etc.)
• Manage deliverables based on new model Start of Production (SOP) timing, adjusting when required
• Inform internal stakeholders of project premise changes (SOP, offer structure, features, etc.)
• Support all launch readiness steps, including set up of production systems (MBV, Spider, etc.)
• Support development of Order Guide(s) and Dealer Information Package(s) for assigned model line(s)
• Support internal stakeholders (Sales, Marketing, Training, Network Planning, etc.) in review of product-related materials to ensure accuracy and strategic alignment
• Lead integration of Product/Marketing in product development and communication strategy
• Support Departmental and Organizational endeavours
• Support management of departmental budgets where required

Qualifications

• Bachelors degree in Marketing, Business or a Technical discipline.
• 3+ years experience in developing and formulating product and pricing strategies, configuration and marketing direction
• 3+ years exposure to product planning, corporate strategy, project management, and/or automotive industry in a related capacity or technical discipline
• Dealing with customers and suppliers who are geographically and culturally different
• Volkswagen factory experience considered a strong asset
• Knowledge of Volkswagen products considered a strong asset
• Exceptionally strong communication and interpersonal skills

Why You’ll Love Working Here

Full-time employees of Volkswagen Group Canada, Inc. enjoy these benefits:

• Health Insurance Coverage: We offer comprehensive health, dental, and vision insurance, including a flexible plan to ensure employees and their families have access to quality healthcare tailored to their needs.
• Health Spending Account: Extra support for your wellness needs.
• Retirement Plans & Savings: We offer a competitive defined contribution retirement plan and a generous savings match to help employees prepare for their future
• Compensation: We recognize individual contributions and share company success through our Bonus & Merit Program, fostering a pay-for-performance culture
• Vehicle Leasing and Purchase Programs: Employees and eligible family members can lease up to four vehicles annually at discounted rates, providing convenience and cost savings.
• Work Environment: Our facility inspires creativity and productivity, fostering an empowering hybrid work environment (where applicable) allowing employees can perform at their best.
• Personal Days: We value work-life balance and offer personal days for your discretion, whether for personal reasons, recharging, or celebrating important holidays or events.
• Volunteer Days: These days allow employees to support meaningful charities aligned with our values and social responsibility.
• Company Designated Holidays: We recognize the importance of celebrating the holiday season with our team. Therefore, we reserve specific company holidays in December to ensure employees can enjoy the festivities.
• Wellness Programs: We prioritize our employees’ holistic well-being through initiatives like discounted gym memberships and mental health resources to support physical, mental, and emotional health.
• Tuition Reimbursement: Part of our commitment to employee growth, this benefit covers approved course expenses to support ongoing education and long-term career development.

Please note that we appreciate the interest of all candidates, however only those under consideration will be contacted. Volkswagen Group Canada uses AI tools integrated with our applicant tracking system to screen applications for validity and completeness.

Volkswagen Group Canada Inc. is committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, family status, gender identity, gender expression, national origin, age, disability or any other characteristic protected by federal, provincial, or local laws.

Volkswagen Group Canada Inc. is committed to accessibility and inclusive hiring under. We welcome and support applicants with disabilities through every stage of the recruitment process. If you require an accommodation at any point—such as for an interview, assessment, or application—please notify your recruiter or email us in advance at View email address on canada.jobradars.com. We’ll work with you to arrange reasonable accommodation to meet your needs.

Company: Volkswagen Group Canada, Inc.

Location: Ajax, ON, CA, L1S 7G7

Department: Marketing and Product Management

Career Level: Professionals

Working Model: Full-time

Contract Type: Assignee

Remote Working: According to company policy

Posting Date: Jun 2, 2026

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Learn more about us

Volkswagen Group Canada, headquartered in Ajax, Ontario, offers Canadian drivers exceptional vehicles, along with expert service. Volkswagen Group Canada is comprised of four brands: VW Canada, Audi Canada, Lamborghini and Ducati.

Volkswagen Group Canada is a subsidiary of Volkswagen AG headquartered in Wolfsburg, Germany – Europe’s largest automaker and one of the world’s leading manufacturers of automobiles and commercial vehicles.

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