Sales Development Representative

We’re seeking a Sales Representative to join our team who will help us to generate new business opportunities through proactive outreach, relationship building, and effective lead qualification. You’ll be the first point of contact for potential clients, introducing them to our services and ensuring a steady flow of high-quality appointments for the sales team. This role is perfect for someone who thrives on making connections, is comfortable with cold outreach, and enjoys turning prospects into engaged leads. You’ll work closely with marketing and sales teams to align outreach strategies and continuously refine our targeting approach.

Outbound Prospecting & Lead Generation

• Conduct proactive outreach via cold calls, emails, and social platforms.


• Research and identify potential clients in need of renovation or build-out services.


• Customize outreach messaging for different industries and decision-makers.


• Maintain consistent prospecting activity to keep a steady pipeline of leads.


• Track and analyze outreach effectiveness to refine targeting and messaging.


• Collaborate with marketing to align outbound efforts with campaigns.


• Meet or exceed weekly key performance indicators (KPIs).

Relationship Building & Appointment Setting

• Engage in meaningful conversations to understand prospect needs and present our value proposition.


• Qualify leads based on project potential, timelines, and service fit.


• Schedule introductory meetings or discovery calls for the sales team.


• Follow up with leads to maintain engagement and move them through the sales funnel.


• Coordinate with sales for smooth lead handoffs and meeting preparation.


• Keep accurate, detailed notes on all interactions to ensure continuity.

HubSpot CRM Management & Market Feedback

• Log all outreach activities and engagement details in HubSpot.


• Keep contact records and lead statuses updated for full visibility.


• Flag high-potential leads for immediate sales team attention.


• Identify gaps in outreach, missed follow-ups, and re-engagement opportunities.


• Provide regular updates on outreach activity, lead progression, and conversion trends.


• Share insights with the team to improve targeting and outreach strategies.

What we are looking for:

• 1–3 years of experience in outbound sales, business development, or lead generation.


• Strong verbal and written communication skills.


• Proficiency in CRM systems (HubSpot experience preferred).


• Comfortable making cold calls and initiating contact with new prospects.


• Highly organized with excellent follow-up discipline.


• Results-driven with a track record of meeting or exceeding targets.


• Ability to work independently while collaborating in a team environment.

What you can expect from us:

• Competitive salary – Based on experience, skills, and education.


• Support for work-life balance – paid vacation, birthday flex day, and performance-based earned time off.


• Core Health Benefits – 100% employer-paid health and dental coverage, and additional funds for flex spending accounts.


• Longevity Rewards – You are an important part of the team, and we value long-term commitment and contributions. We recognize your loyalty and service at key milestones with a gift, pre-paid gift card, or RRSP contribution.


• Tailor-fit workspace – We outfit your workspace with tailor-fit furniture solutions to make your work-life comfortable and enjoyable.


• Inclusive and family-oriented work environment – You will build meaningful relationships with people who genuinely want to help you succeed.

If you love people and want to make a difference in the workplace, we want to hear from you. Truspace is an energetic team of people who want to make a difference in our community by creating spaces that transform lives.

We believe that every space we create is an opportunity to provide positive change in the lives of our clients and our people. It’s about ‘ we ’ not ‘ me ’ around here, a place where people find meaning, develop themselves, and provide for their families; and you have an entire team to support your goals. Asking for help when needed and rolling up your sleeves to assist someone else are two things we encourage from everyone who works here. It’s an environment where it's fine to fail because together, we will find a solution. We build meaningful relationships and genuinely care about ensuring our clients and employees have an amazing experience with us.

Truspace is a corporate interior design and build firm. With its head office located in Edmonton, Truspace provides award-winning interior office design-build services in Vancouver, Calgary, Edmonton, and Toronto. We combine creative design practices with an established process to deliver sophisticated environments that have the power to inspire and transform.

Working with the team at Truspace is fun, productive, and challenging in all the right ways. We have a wonderful work environment and a team of dedicated, client-focused employees. If you love working with a smart, innovative team and appreciate lunches and celebratory donuts, we are the place for you - apply!