Digital Marketing Director Restaurant Group

Drive digital marketing for Yunshang Group, leading social media, paid advertising, influencer collaborations, and measurable campaigns across restaurant brands.

As Marketing Director, you will lead integrated digital initiatives for Yunshang Rice Noodle and other Asian dining concepts. You will oversee content planning, audience engagement, campaign optimization, and external creative partners while coordinating with operations and management. The position also covers budgets, reporting, team leadership, and marketing workflows across locations.

• Lead digital strategies across Instagram, Google, Facebook, and Xiaohongshu
• Oversee content, social media, paid advertising, and influencer collaborations
• Evaluate campaign performance and optimize strategies based on results
• Manage creative agencies, photographers, videographers, and vendors
• Lead marketing teams, budgets, timelines, and performance reporting

• Bachelor's degree in Marketing, Business, Communications, or related field
• Five or more years of marketing experience required
• Proven ability to independently lead campaigns through execution
• Experience managing creative teams, agencies, and marketing budgets
• English and Mandarin proficiency required

Use digital marketing leadership, campaign analytics, and multi-brand coordination to advance Yunshang Group's restaurant marketing.