Influencer and Social Media Lead

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an Influencer and Social Media Lead based remotely in Canada. In this strategic leadership role, you will shape and grow the brand’s organic digital presence across social media, search engines, and emerging AI-powered discovery platforms. You will oversee social media strategy, influencer partnerships, and the development of engaging short-form and long-form content. Your mission will be to build a sustainable content ecosystem that drives visibility, trust, and long-term audience engagement. You will manage and develop a creative team while coordinating external agencies, creators, and production partners. From YouTube content and educational guides to influencer campaigns and digital PR, you will connect multiple channels into one cohesive strategy. This is an exciting opportunity to combine creativity, strategic thinking, team leadership, and measurable digital growth within the pet wellness industry. Accountabilities: - Social Media Strategy: Develop, grow, and optimize organic social media channels, including Instagram, TikTok, and YouTube. Define channel strategies, content formats, publishing frequency, and community engagement initiatives. - Editorial Planning: Create and manage an integrated editorial calendar across all organic channels, overseeing topics, timelines, resources, execution, and priorities. - Team and Influencer Management: Lead and develop the Creator and Influencer team by setting objectives, providing feedback, supporting professional growth, and managing capacity. Oversee influencer marketing campaigns from creator selection and briefing to relationship management and performance evaluation. - Long-Form and Evergreen Content: Develop and coordinate YouTube videos, blog articles, educational guides, and informative resources.

Identify opportunities to transform campaign materials into lasting content assets that generate ongoing visibility and engagement. - Public Relations and Earned Media: Build relationships with specialist publications, online magazines, comparison platforms, review websites, and external publishers. Develop partnerships with educational creators, veterinarians, and other credible industry voices to strengthen brand authority and trust. - SEO and Generative Engine Optimization (GEO): Drive organic visibility across traditional search engines and AI-generated search results. Identify relevant content opportunities, address visibility gaps, and translate insights into an effective editorial strategy. - Agency and Partner Coordination: Manage external agencies, freelancers, creators, and production partners, ensuring clear briefs, high-quality deliverables, efficient timelines, and responsible budget management. - Content Optimization: Monitor content performance, identify opportunities for improvement, and continuously refine formats and distribution strategies to maximize reach, engagement, and long-term discoverability. Requirements: - Several years of experience developing and managing short-form, long-form, and evergreen content across Instagram, TikTok, and YouTube. - Proven experience managing external content producers, freelancers, creative partners, or agencies. - Previous experience in a team leadership role, either through direct management or functional leadership of content creators and social media professionals. - Strong SEO expertise, including both content strategy and technical SEO, beyond basic keyword research. - Demonstrated understanding of Generative Engine Optimization (GEO) and AI Search, including the factors that influence brand visibility in AI-generated answers. - Strong editorial judgment and attention to detail, particularly when creating educational or health-related content. Ability to prioritize credible sources, expert input, accuracy, and transparency.