Media Buyer

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Media Buyer based in Canada. As a Media Buyer, you will take ownership of paid media strategy and performance across a portfolio of ambitious e-commerce and direct-to-consumer brands. You will develop and execute growth strategies across major advertising platforms, including Meta, Google, and TikTok, with a strong focus on profitable customer acquisition. Working closely with creative strategists, media analysts, and cross-functional teams, you will turn performance insights into actionable growth opportunities. Beyond campaign optimization, you will evaluate the entire customer journey, identifying improvements across creative, landing pages, conversion rates, and retention. You will also serve as a strategic partner to clients, leading discussions and making data-driven recommendations. This fully remote opportunity offers significant autonomy, access to advanced marketing technologies, and the potential to grow into broader strategic or leadership responsibilities. Accountabilities: As a Media Buyer, you will lead paid acquisition initiatives, drive measurable business growth, and build strong client partnerships. Your responsibilities will include: - Develop and oversee paid media strategies across Meta, Google, TikTok, Snapchat, X, and other relevant advertising platforms. - Determine budget allocation, campaign structures, audience targeting, and creative priorities to maximize profitable growth. - Balance short-term campaign performance with long-term customer acquisition and business growth objectives. - Monitor account performance in collaboration with Media Analysts, identifying trends, diagnosing issues, and implementing optimization strategies. - Analyze performance fluctuations and determine when to scale campaigns, introduce new tests, reduce investment, or address broader business challenges. - Evaluate the complete customer journey and identify opportunities to improve landing pages, conversion rates, pricing, offers, checkout experiences, customer retention, and post-purchase performance.

- Develop structured testing roadmaps covering audiences, creative concepts, messaging, offers, and campaign structures. - Measure experimentation results based on their impact on business performance and use insights to refine future strategies. - Collaborate with Creative Strategists to identify creative opportunities, develop performance-driven briefs, and translate customer and media insights into actionable recommendations. - Build and maintain strong client relationships based on trust, expertise, and measurable results. - Lead strategic client discussions, present performance insights, communicate recommendations, and explain key advertising decisions. - Challenge existing assumptions when performance data supports alternative approaches. - Proactively identify opportunities to expand account growth through new channels, audiences, creative strategies, offers, and funnel improvements. - Leverage data, technology, and AI-powered tools to improve decision-making and campaign effectiveness. Requirements: The ideal candidate is an experienced performance marketer with strong e-commerce expertise, commercial awareness, and the ability to combine strategic thinking with hands-on campaign management. You should bring: - At least 6 years of experience in paid media, performance marketing, growth marketing, or a related field. - Significant experience managing e-commerce clients is essential. - Strong hands-on experience managing campaigns across Meta, Google, and TikTok. - Additional experience with advertising platforms such as Snapchat and X is an advantage. - Proven experience managing substantial advertising budgets. - A track record of developing and executing paid media strategies that deliver measurable business growth.