Sales Representative

Sales Representative – On-Premise (GTA)

Reports to: Provincial Sales Manager
Location: Greater Toronto Area (GTA)

Company Overview

Charton Hobbs is a leading distributor in the beverage alcohol industry, specializing in premium wines and spirits. With a passion for excellence and a commitment to customer satisfaction, we partner with retail and on-premise establishments to deliver world-class portfolios, strong brand execution, and meaningful, long-term relationships.

Position Summary

Reporting to the Provincial Sales Manager, the Sales Representative is responsible for driving sales growth and increasing market share of the Charton Hobbs portfolio across primarily on-premise accounts within the GTA. This role primarily focuses on restaurants, bars, hotels, and hospitality groups.

The Sales Representative will develop strategic partnerships with key accounts, execute brand and supplier programming, secure menu placements, grow consignment business, and drive volume through by-the-glass, cocktail, and feature opportunities. Success in this role requires strong relationship-building skills, a deep understanding of the hospitality environment, and the ability to execute effectively in a fast-paced market.

Key Responsibilities

The Sales Representative will be responsible for driving results within the territory by developing and maintaining strong, collaborative relationships with key stakeholders including owners, beverage managers, sommeliers, bar managers, and executive chefs. They will secure and grow placements across wine lists, cocktail menus, by-the-glass programs, seasonal features, and consignment offerings.

The role includes executing brand activation initiatives and supplier programs in line with company and supplier objectives, planning and delivering account-level programming, and conducting product presentations and staff trainings to build advocacy and product knowledge at the account level. Field days with supplier principals and brand ambassadors will be organized and supported as required.

This position requires flexibility in scheduling, including evenings and weekends for tastings, supplier dinners, activations, trade shows, and industry events, along with travel within the GTA.

Performance Measures (KPIs)

The Sales Representative’s performance will be evaluated based on, but not limited to, the following key indicators:

• Achievement of sales targets and volume objectives within the assigned territory and account base, with a focus on menu placements, by-the-glass programs, cocktail features, and priority brand distribution including consignment business.


• Effective execution of supplier programs, brand activations, and field initiatives in alignment with company and supplier objectives.


• Development, retention, and expansion of key account relationships, including new account acquisition and growth within existing accounts.


• Territory management effectiveness, including call coverage, account prioritization, and planning discipline.


• Accuracy, consistency, and timeliness of CRM reporting, activity tracking, and administrative requirements.


• Responsible management of budgets and expenses in accordance with company guidelines.

Administrative & Planning Responsibilities

• Maintain accurate and up-to-date account information in the CRM system, including placements, programming, and key contacts.


• Submit weekly plans, territory priorities, and activity reporting in line with company expectations.


• Manage budgets and expenses responsibly, ensuring compliance with company policies and guidelines.

Qualifications & Experience

Experience & Background

• Post-secondary education in Sales, Marketing, Business, or a related discipline, and/or a minimum of 2 years of experience in beverage alcohol sales or hospitality-focused account management.


• Demonstrated experience selling into restaurants, bars, hotels, or hospitality groups; exposure to retail accounts is considered an asset.


• Strong working knowledge of wine, spirits, and cocktail culture; mixology knowledge is an asset.


• Prior experience executing account-level programming, menu placements, staff training, or consignment business management is preferred.

Skills & Competencies

• Proven ability to build and maintain long-term, relationship-based partnerships in a customer-facing environment.


• Strong sales acumen with excellent communication, presentation, and negotiation skills.


• Highly organized and self-motivated with the ability to manage a dynamic territory and multiple priorities.


• Comfortable working independently while collaborating closely with internal teams, suppliers, and management.

Industry Knowledge

• Knowledge of the Ontario beverage alcohol industry, including applicable governmental policies and regulations related to the sale and promotion of alcohol.


• Successful completion of wine and spirits education (e.g., WSET Level 2 or equivalent) is an asset.

Compensation & Benefits

Base salary plus incentive bonus, car allowance, and benefits commensurate with experience. Business-related expenses are covered in accordance with company policy.

Why Join Charton Hobbs?

As a family-owned enterprise with a century of experience, Charton Hobbs offers a unique opportunity to be part of a legacy in the Canadian beverage alcohol industry. We are committed to building great brands and fostering long-term relationships with our partners and employees.

Interested? Apply today! 

Additional Information

The above information is representative of the work performed in this position but is not all-inclusive. The omission of a specific duty or responsibility does not exclude it from the position if the work is similar or related to the essential responsibilities of the role. This job description will be reviewed periodically as part of the performance management process.

Charton Hobbs is an equal opportunity employer and welcomes candidates from diverse backgrounds to apply. We thank all applicants for their interest; however, only those selected for an interview will be contacted.