Senior Product Analyst, Analytics & Insights

Join a Challenger

Being a traditional bank just isn’t our thing, so we challenge ourselves to get creative in providing innovative banking solutions for Canadians.

How do we get there? With a talented team of inquisitive and agile challengers that break through the status quo. So, if you’re passionate about redefining the future of banking—while having fun—this could be your next big opportunity.

Our company continues to grow, and today we serve more than 670,000 people across Canada through Equitable Bank, Canada's Challenger Bank™, and have been around for more than 50 years. Equitable Bank's wholly-owned subsidiary, Concentra Bank, supports credit unions across Canada that serve more than six million members. Together we have over $125 billion in combined assets under management and administration, with a clear mandate to drive change in Canadian banking to enrich people's lives. Our customers have named our EQ Bank digital platform ( eqbank.ca ) one of the top banks in Canada on the Forbes World's Best Banks list since 2021. 

The Work

As a Senior Product Analyst, you will play a pivotal role in shaping the product strategy and driving decision-making through data. You’ll partner closely with Product, Engineering, UX, and Strategy teams to uncover customer insights, define success metrics, measure impact, and identify growth opportunities. You are both an architect of scalable analytical frameworks and a deep diver who thrives on solving complex business problems. Your work will directly influence product roadmaps and the overall customer experience.

The Core Responsibilities!

• Data Analysis and Insights : Analyze large datasets to identify trends, patterns, and opportunities for product improvement and growth
• Metric Definition and Tracking: Define key performance indicators (KPIs) and develop new metrics to measure product performance and progress
• Experimentation and A/B Testing : Design and execute A/B tests to evaluate the effectiveness of new features and initiatives. 
• Reporting and Communication: Create clear and concise reports and presentations to communicate findings and recommendations to stakeholders. 
• Dashboard Development: Build self-service dashboards to democratize data and empower teams to monitor performance. 
• Collaboration and Stakeholder Management: Work closely with product managers, engineers, designers, and other teams to ensure alignment and drive product success. 
• Data Literacy: Champion a data-informed culture within Shopify by promoting data literacy and best practices.  
• Product Vision and Strategy: Contribute to the definition of the product vision, strategy, and roadmap based on data insights and market trends by working closely with the product managers & their domain leaders

Let's Talk About You!

• Bachelor’s or master’s degree in computer science, Engineering, Data Science, Business Analytics, or a related field.
• 4-6 years of experience in an analytics role, preferably in a high-growth tech or product-focused company
• Proven track record working with product development teams and driving measurable product outcomes
• Experience influencing roadmaps and company strategy through rigorous data insights
• Strong analytical and problem-solving skills:  Ability to translate business questions into analytical approaches and derive actionable insights. 
• Proficiency in data analysis tools : Experience with tools like SQL, Tableau, Power BI, or similar platforms, product analytics platforms – heap, pendo, amplitude etc. 
• Experience with A/B testing and experimentation : Deep experience designing, analyzing, and interpreting results from A/B and multivariate testing (e.g., hypothesis testing, power analysis) 
• Excellent communication and presentation skills : Ability to communicate complex data findings to both technical and non-technical audiences
• Product Intuition: A strong understanding of digital product ecosystems and user behavior. Ability to connect the dots between product mechanics and business impact
• Data Modeling & ETL: Experience partnering with data engineering teams to define clean, scalable, and reusable data models.
• Experience in product management or a related field: Understanding of product development lifecycle and agile methodologies. 
• Strong collaboration and stakeholder management skills: Ability to work effectively with cross-functional teams and influence decision-making. 

What we offer [For full-time permanent roles]

Competitive discretionary bonus 

✨ Market leading RRSP match program

Medical, dental, vision, life, and disability benefits

Employee Share Purchase Plan

Maternity/Parental top-up while you care for your little one

Generous vacation policy and personal days 

Virtual events to connect with your fellow colleagues

Annual professional development allowance and a comprehensive Career Development program

A fulfilling opportunity to join one of the top FinTechs and help create a new kind of banking experience

The incumbent will be working hybrid and in office time will be spent working from Equitable Bank’s additional office space located at 2200-25 Ontario Street, Toronto, ON .

Equitable Bank is deeply committed to inclusion. Our organization is stronger and our employees thrive when we honour and celebrate everyone’s diverse experiences and perspectives. In tandem with that commitment, we support and encourage our staff to grow not just in their career path, but personally as well. 

We commit to providing a barrier-free recruitment process and work environment for all applicants. Please let us know of any accommodations needed so that you can bring your best self to the application process and beyond. All candidates considered for hire must successfully pass a criminal background check and credit check to qualify for hire. While we appreciate your interest in applying, an Equitable recruiter will only contact leading candidates whose skills and qualifications closely match the requirements of the position.

We can’t wait to get to know you!