Ecommerce Manager, North America

Overview

Join to apply for the Ecommerce Manager, North America role at Kicking Horse Coffee .

Base pay range: CA$90,000.00/yr - CA$110,000.00/yr .

YOUR DAILY MISSION: Make us the number one branded choice for online-shopping coffee lovers across North America.

What you’ll do

As champion of the online channel, you will play a major role in growing our brand across all ecommerce platforms. You will build relationships with consumers through multiple touchpoints, prioritizing a consumer journey mindset. You will develop a marketing and commercial strategy for our brand website and online marketplaces, leverage insights to optimize digital communications, and implement campaigns to achieve targeted growth. This role can be performed remotely from home.

Responsibilities

• Act as the primary business unit lead of the ecommerce channel, accountable for omnichannel business, including DTC and online marketplaces.
• Build and lead an ecommerce sales and marketing strategy that supports North American growth across digital shelf.
• Optimize the ecommerce go-to-market model, including promotional planning, profitability, fulfillment, and logistics.
• Use data-driven insights and KPIs to optimize traffic, conversions, and performance across paid, organic, and ecommerce operations.
• Identify trends and product requirements, evaluate processes, and recommend programs that create new opportunities.
• Oversee catalog management with continual improvement and accurate maintenance.
• Define the optimal product portfolio and catalog mix across online channels and routes-to-market (RTM).
• Analyze consumer needs and competitive offerings to guide best practices and emerging trends for the consumer experience.
• Collaborate with the Demand Team to improve forecast accuracy.
• Contribute to the consumer journey strategy and roadmap to grow loyalty beyond sales alone.
• Manage the branded DTC storefront and related execution platforms.
• Drive profitable growth and ROI (e.g., ROAS) through partnerships with marketing to execute search and performance marketing strategies.
• Understand customer strategies and build differentiated joint business plans with shared goals.
• Implement a robust subscription and retention model to enhance customer lifetime value.

Qualifications

• Bachelor’s Degree in Business/Marketing or related field.
• 2–4 years of direct e-commerce management experience with DTC models; additional commercial sales experience is a plus.
• Proven success driving growth on marketplaces such as Amazon.ca, Amazon.com, and Shopify.
• Knowledge of digital marketing analytics (SEO, SEM, Display, Social).
• Ability to utilize Shopify analytics, Google Ads, and webmaster tools to analyze data and drive ecommerce growth.
• Experience with ecommerce platforms, site design principles, content management tools, and integration with back-end systems.

Culture characteristics

• Adaptable, agile, and energized in a fast-paced environment with grit.
• Analytical thinker with data-driven decision-making, aligned with culture and priorities.
• Attention to detail and commitment to quality.
• Strong communicator with clear written and verbal skills; value precision and clarity.
• Collaborative and able to build strong working relationships, even remotely.

Perks

• Mug Fillers: Discounts on coffee beans and cafe offerings.
• Annual Salary: Base salary range of CA$90,000–CA$110,000.
• Comprehensive Benefits: Medical, dental, and wellness support, plus additional perks:
• $700 wellness and recreation allowance annually.
• $2,000 flexible paramedical services coverage per year.
• 4 weeks paid vacation after one year, plus a birthday paid day off with a $100 gift certificate.
• Employee assistance program and community giving opportunities.
• Continued education access (Harvard online learning).
• Team-oriented culture with passionate colleagues.

Other information

• This is a fully remote role with travel to headquarters in Invermere, BC about 3–4 times per year.
• Full-time, 40 hours per week, with core hours 9am–3pm MT.
• Must be legally entitled to work in Canada.
• Position is in the Sales department.

How to apply

Prepare to apply through our candidate portal. You will be asked to provide your resume and a few responses:

• Tell us one thing about yourself not on your resume.
• Why do you want to work with us?
• What’s your secret weapon for boosting online sales?

Do it all with love

We are committed to an inclusive place for all people, backgrounds, and cultures.