Programmatic Strategist at Directive Consulting

Take on a client-facing role as a Programmatic Strategist with Directive Consulting, the leading B2B performance marketing agency, working remotely. This position focuses on campaign management, strategic media planning, and client relations in the fast-paced SaaS sector. As a Programmatic Strategist, you’ll lead day-to-day management of Programmatic clients, optimizing campaigns across various channels like Display and Video. You'll develop data-driven strategies and collaborate with both internal teams and clients to achieve impactful results, significantly boosting client pipeline and revenue. Your understanding of programmatic media planning and buying is critical as you drive success in B2B marketing. Key Responsibilities:

• Manage campaign builds and day-to-day operations
• Develop comprehensive media strategies for clients
• Optimize campaigns using analytics and reporting
• Communicate regularly with clients about performance
• Present strategic recommendations and performance insights

• 3+ years of programmatic experience in B2B or advertising
• Expertise in DSPs like DV360 and The Trade Desk
• Proven track record of managing large budgets successfully
• Strong analytical and problem-solving skills
• Exceptional communication and collaboration abilities