Communications Strategist

This position requires in-person collaboration up to five days a week. This arrangement is subject to change based on business requirements.

Why WestJet:

Since our story took off in 1996, WestJet has strived to enrich the lives of everyone in our world; a career with us is no exception. We’re proud to be one of Canada’s most admired and respected corporate cultures and continuously aim for the highest standards of service and success.

Join us, this is where your career story takes off.

Overview of the role:

The Communications Strategist is a trusted communications advisor who partners with senior leaders to advance business priorities through clear, strategic and impactful communications.

Reporting to the Manager, Internal Communications, this role leads the planning, development and delivery of complex communications initiatives that help WestJetters understand the business, connect to our culture and support organizational goals. The successful candidate combines strong business acumen, strategic thinking and exceptional communication skills with the ability to influence leaders, navigate ambiguity and deliver measurable results.

Operating with a high degree of independence, the Communications Strategist provides counsel on organizational change, leadership communications, employee engagement and communication effectiveness while managing a diverse portfolio of priorities and stakeholders.

Beyond delivering exceptional communications, this role brings curiosity and fresh thinking to the function by identifying emerging trends, technologies and best practices and translating them into practical, innovative approaches that strengthen how WestJet engages and connects with WestJetters.

Key responsibilities:

Strategic communications

• Lead communications strategies that support organizational priorities, operational initiatives, transformation and WestJetter engagement.
• Provide strategic counsel to leaders, translating business needs, risks and opportunities into clear communications plans and recommendations.
• Guide leaders through organizational change, high-profile initiatives and sensitive issues while fostering understanding, trust and engagement.

WestJetter engagement

• Develop communication approaches that strengthen WestJetter understanding, connection and confidence in company direction.
• Apply engagement and change management principles to support culture, transformation and adoption of key initiatives.
• Foster meaningful two-way dialogue and identify opportunities to enhance the WestJetter experience.

Innovation, insight and effectiveness

• Bring fresh thinking to internal communications by leveraging emerging trends, technologies and leading practices.
• Establish success measures, evaluate communication effectiveness and use data-driven insights to improve outcomes.
• Champion continuous improvement across communication channels, tools, processes and standards.

Partnership and influence

• Build trusted partnerships across WestJet and influence decision-making through credible communications counsel.
• Collaborate across teams to align communications with business objectives and organizational priorities.
• Contribute to the growth of the Internal Communications function by sharing expertise, championing best practices and serving as a subject matter expert.

Education and experience

• Degree or diploma in Communications, Public Relations, Journalism, Marketing or a related field, or an equivalent combination of education and experience.
• 10+ years of experience in internal communications, corporate communications, public relations, employee engagement, or a related discipline.
• Demonstrated experience advising senior leaders and supporting strategic business priorities.
• Experience developing and executing communications strategies for complex, enterprise-wide initiatives.
• Demonstrated success supporting transformation, significant organizational change or high-profile issues.
• Experience in a dynamic, operationally complex or customer-focused organization is considered an asset.

Knowledge, skills and abilities

• Exceptional written, verbal and presentation communication skills.
• Strong strategic planning, critical thinking and problem-solving capabilities.
• Ability to influence and advise leaders at all levels of the organization.
• Strong business acumen and the ability to translate complex topics into clear, relevant and engaging communications.
• Demonstrated curiosity and passion for emerging communications trends, technology and innovation.
• Experience evaluating and adopting new communications approaches, channels and tools to improve effectiveness and engagement.
• Ability to balance strategic thinking with high-quality execution while continuously seeking ways to modernize and improve communications practices.
• Experience measuring communication effectiveness and applying insights to improve outcomes.
• Strong relationship-building and stakeholder management skills.
• High degree of initiative, judgment, discretion and accountability.
• Ability to work independently while contributing to a collaborative, high-performing team.

The benefits of being a WestJetter:

WestJet provides all WestJetters with a competitive total rewards package. On top of that, we offer:

• A fun and friendly culture with colleagues who work together to win

• Travel privileges for you and your family, effective from your start date

• Savings and Benefit programs that are flexible to meet your specific needs

Think we’re a great fit? Apply now!

About WestJet Group of Companies

WestJet took to the skies in 1996 with just over 200 employees and three aircraft operating service to five destinations. Since then, WestJet has pioneered low-cost travel in Canada, cutting airfares in half, and increasing the flying population in Canada by more than 50 per cent. Since the Sunwing Airlines integration in 2025, more than 15,000 WestJetters support nearly 200 aircraft and connect guests to our global network of more than 100 destinations across North America, Central America, the Caribbean, Europe and Asia. The WestJet Group is a major Canadian employer and includes WestJet Airlines, WestJet Encore and Sunwing Vacations Group. We’re Canada’s leading value airline and largest vacation provider, with a united purpose of providing affordable and accessible air and vacation travel to Canadians.

Our safety promise

At WestJet, the safety and security of our people and our guests is a core value and at the heart of what we do. Safety and security are shared responsibilities all team members are expected to use safe work practices to ensure their well-being and the safety of others. WestJet recognizes that the use of Alcohol and Drugs can adversely impact a safe work environment and the well-being of others including guests, suppliers and the public, as well as place WestJet's operations at risk. All roles that are identified as Safey-Sensitive are required to pass a Pre-Employment Alcohol and Drug Test as per WestJet's Alcohol and Drug Policy.

Our commitment to diversity, equity and inclusion

We embrace what makes each of us unique, and what makes us uniquely WestJet. We welcome diverse skills, experiences and backgrounds so if you're passionate about this role, we encourage you to apply – even if you don't meet every qualification listed. WestJet is committed to inclusiveness, equity and accessibility throughout the selection process. If you require accommodation at any stage, please contact our Talent Acquisition team at View email address on jobs.swagapp.com.

We value the time and effort you put into your application. Our recruitment process is highly competitive and while every applicant will receive communication regarding their application status, only those selected to move forward will be contacted with next steps. If this role isn’t the right fit, we encourage you to explore future opportunities with us.

For more information about everything WestJet, please westjet.com/aboutus.

If you wish to withdraw your application or request that your personal information be deleted, please contact us at View email address on jobs.swagapp.com.