Manager, Sales Capabilities

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY: Starting Salary Opportunity: $96,000+

• Actual base pay will depend and vary based on factors such as individual experience and skills of the applicant.

BONUS: Bonus at Target $24,000

• This role may also be eligible for discretionary long-term incentive awards.
• Variable Compensation opportunities are contingent on individual performance and overall business results, pursuant to the Bonus Plan; listed amount are targeted values and not guarantees

VACANCY TYPE: This posting reflects a vacant position.

LOCATION: Toronto or Montreal Office (depending on where you are located), 5 days/week in office.

COMPANY

Founded over 175 years ago, Labatt is one of Canada’s founding businesses and its leading brewer. We are proud of our history and our heritage in Canada, and we remain committed to brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Labatt has created exciting experiences with consumers through iconic brands like Budweiser, Bud Light, NÜTRL, Michelob Ultra, Corona, Stella Artois and many more. Through our broad portfolio, we are truly a national brewer, with over 3,600 employees, a portfolio of more than 60 quality beers and beyond, and 10 breweries from coast-to-coast, we are proud to serve Canada and the communities we call home.

ROLE SUMMARY: The Sales Capabilities Manager drives sales effectiveness by building the skills, strategies, and tools that accelerate business growth. This role partners with sales leadership and cross‑functional teams to develop high‑impact training, leverage performance insights, and strengthen market execution within the beverage alcohol industry.

JOB RESPONSIBILITIES

• Design and deliver sales training focused on product knowledge, selling skills, and market trends
• Identify capability gaps using sales performance data and field feedback
• Partner with leadership to support sales strategy development and execution
• Analyze results to recommend practical actions that improve sales performance
• Coach sales leaders and teams to drive continuous improvement
• Bring frontline insights back to inform commercial and marketing strategies

JOB QUALIFICATIONS

• Experience developing sales training and capability programs
• Strong analytical skills with experience using CRM and sales metrics
• Clear, persuasive communication and strong relationship‑building skills
• Proven coaching ability and a passion for developing sales talent
• Bilingualism is an asset

WHY LABATT

As one of Canada’s Top 100 Employers, Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating A Future With More Cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in our communities. We believe in brewing up a future that everyone can celebrate and share.

BENEFITS :

• Health benefits plan, including competitive coverage for medical, dental, mental health, life, and disability insurance, that can be flexed to fit your needs.
• Additional flex credits for healthcare or wellness spending accounts
• Retirement plan with a generous company-matching contribution, and low-fee RRSP & TFSA savings opportunities to help you secure your financial future.
• Personalized support through an inclusive family-forming benefit, and generous financial support/top-ups for parental leave
• Access to many wellbeing resources, including Employee & Family Assistance Program support, Webinars, and more.
• An annual allotment of Beer and Beyond-Beer products for employees!

EQUAL OPPORTUNITY EMPLOYER

At Labatt Breweries of Canada, we are an equal opportunities employer, and we are committed to maintaining a welcoming, safe, and inclusive environment for every person – regardless of age, race, ethnicity, nationality, sexual orientation, gender identity and expression, religion, neurodivergence, or disability status.

REQUIRE ADDITIONAL ASSISTANCE?

Labatt Breweries of Canada is committed to fair and equitable recruiting practices. Persons with disabilities are encouraged to come forward at any stage of the recruitment process to request accommodations, if needed. Members of our team will consult and create processes that provide individuals with disabilities the best possible recruitment experience.

Labatt Breweries will never ask you for money or reimbursement of training fees as part of our recruitment process. Any email communication you receive as part of the application or onboarding process will come from a @Labatt.com email address. If you have any questions or concerns, please email the recruitment team at ***email_hidden***

AI DISCLOSURE

We may use artificial intelligence tools to assist with scheduling interviews and managing screening times. We do not use AI to evaluate applicants or make decisions during the interview process. All candidate assessments and hiring decisions are made by our recruitment and leadership teams.

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